Supermetrics
Marketing intelligence software for data integration, reporting and activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Supermetrics Oy
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Kaivokatu 10 A 00100 Helsinki Finland
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- supermetrics.com
What Supermetrics does
Supermetrics operates a recurring-revenue B2B SaaS model built around marketing data infrastructure. It creates value by making fragmented marketing, analytics, CRM and commerce data easier to extract, standardise, move and use across reporting, warehousing and activation environments. Customers adopt the platform to reduce manual reporting work, centralise performance data and enable more automated marketing operations. The company supplements software revenue with onboarding, implementation and customer success services.
Category differentiation
Supermetrics is not an ad network, DSP or media buying platform; it is a B2B marketing data, analytics and activation software provider. It is also distinct from general-purpose ETL vendors because it is specialised in marketing and advertising data workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Supermetrics is a Finnish B2B software company that provides a marketing intelligence platform for collecting, transforming, analysing and activating marketing data. Its core offering connects advertising, analytics, CRM and e-commerce data sources into reporting tools, data warehouses and downstream activation workflows, serving marketing teams, agencies, analysts, developers and enterprise data functions. The company primarily generates revenue through subscription software sold in usage-based tiers, with additional implementation and support services. Its product footprint now spans data integration, reporting, analytics, API access and customer data activation, with the Relay42 acquisition adding real-time CDP and journey orchestration capabilities to a platform that was historically centred on connectors and reporting automation.
Company news briefing
Briefing updated:
Supermetrics has launched Supermetrics AI, a platform update designed to embed intelligence and automation across the marketing data workflow. This strategic expansion includes new integrations allowing users to connect live data to large language models such as Claude for automated reporting. Additionally, the company’s recent research highlights significant industry pressure, with 55% of surveyed marketers expressing concern over potential budget cuts and 46% contemplating personnel reductions during 2026.
Business model & monetisation
Supermetrics monetises mainly through subscription-based SaaS pricing with tiers linked to destinations, connected data sources, user seats and accounts per source. It emphasises predictable pricing with no data-volume or API-usage fees, offers entry-level monthly plans and higher-value annual mid-market and enterprise contracts, and sells add-ons for extra connectors, users and capabilities. It also generates service revenue from onboarding, implementation support and customer success.
- Platform subscriptions
- Software Subscription
- Enterprise contracts for advanced deployments
- Software Subscription
- Professional services and onboarding
- Service Fee
- API and add-on capabilities
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Adverity
Enterprise marketing data integration and intelligence platform.
- Anteriad
B2B data and demand generation platform with managed activation services.
- Funnel
Marketing intelligence software for data integration, measurement and activation.
Side-by-side comparisons
Subsidiaries & acquisitions
- Relay42 by Supermetrics
Real-time CDP for audience activation and journey orchestration.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
AI Turns Raw Data into Customer Prediction
Predictive Analytics · Recorded impact score: 1/5
The article discusses the shift from descriptive to predictive analytics in marketing, enabled by AI. It explains how predictive models can forecast customer behaviors like email engagement, churn, and lead conversion, allowing marketers to act before campaigns launch. The piece highlights Supermetrics' perspective on predictive analytics as a distinct use case and cites EY's emphasis on embedding analytics into human decision-making processes. It argues that AI enhances, rather than replaces, human marketers, and encourages using AI tools to uncover patterns invisible to the human eye. The article serves as a thought-leadership guide rather than a specific product or company announcement.
- Supermetrics describes predictive analytics as a distinct use case for data analytics.
- Predictive analytics can estimate email open rates and engagement before sending.
Run an AI Adoption Audit Before Budgeting
AI Adoption & Organizational Maturity · Recorded impact score: 2/5
The article recommends marketing leaders run an AI adoption audit before their next budgeting cycle to understand where different functions and individuals sit on an AI maturity spectrum. It summarizes recent industry benchmarks (Salesforce, Supermetrics, Adobe, Carnegie Mellon/Accenture) showing widespread AI experimentation but low enterprise-scale returns, and presents a seven-waypoint "terrain map" (from Confusion Zone to Hyperadaptive Future) with diagnostic questions to locate teams. The author argues that budget decisions are better informed by a function-level maturity readout and suggests three planning questions to identify investment priorities and address bifurcation across the team.
- Salesforce’s State of Marketing 2026 found 75% of marketers use some form of AI, with 16% running anything described as agentic.
- Supermetrics’ 2026 Marketing Data Report estimates full workflow adoption of AI at 6%.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Strategic Customer Success Manager(Senior) | Customers | Dublin, United Kingdom | |
| Senior Salesforce Administrator(Senior) | RevOps | Dublin, Helsinki HQ | |
| Senior Solutions Engineer JAPAC(Senior) | Sales | Singapore | |
| IT Systems & Architecture Lead(Lead) | IT | Dublin, Helsinki HQ | |
| Senior Web Engineer(Senior) | Marketing | Dublin, Helsinki HQ, Netherlands, United Kingdom |
Explore company relationships
Questions about Supermetrics
What is Supermetrics?
Supermetrics is a B2B marketing intelligence software platform that helps companies collect, transform, report on and activate marketing data from multiple sources.
Who uses Supermetrics?
It is used by marketing teams, agencies, CRM teams, analysts, developers and enterprise data teams that need automated marketing data pipelines and reporting.
How does Supermetrics make money?
It mainly earns recurring subscription revenue from SaaS plans, with additional income from enterprise add-ons, API-related usage and implementation or support services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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