Supermetrics
Supermetrics is a marketing intelligence software for data integration, reporting and activation.
Analyst Perspective
Supermetrics is a Finnish B2B software company that provides a marketing intelligence platform for collecting, transforming, analysing and activating marketing data. Its core offering connects advertising, analytics, CRM and e-commerce data sources into reporting tools, data warehouses and downstream activation workflows, serving marketing teams, agencies, analysts, developers and enterprise data functions. The company primarily generates revenue through subscription software sold in usage-based tiers, with additional implementation and support services. Its product footprint now spans data integration, reporting, analytics, API access and customer data activation, with the Relay42 acquisition adding real-time CDP and journey orchestration capabilities to a platform that was historically centred on connectors and reporting automation.
Analyst Signal Briefing
Updated: 29 Jun 2026Supermetrics has launched Supermetrics AI, a platform update designed to embed intelligence and automation across the marketing data workflow. This strategic expansion includes new integrations allowing users to connect live data to large language models such as Claude for automated reporting. Additionally, the company’s recent research highlights significant industry pressure, with 55% of surveyed marketers expressing concern over potential budget cuts and 46% contemplating personnel reductions during 2026.
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Key insights about Supermetrics
Subsidiaries
Supermetrics operates a network including Relay42 by Supermetrics.
Competitors
Key competitors include Funnel, Fivetran.
Similar Companies
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Acquisitions
View companies acquired by Supermetrics over time.
Category Differentiation
Supermetrics is not an ad network, DSP or media buying platform; it is a B2B marketing data, analytics and activation software provider. It is also distinct from general-purpose ETL vendors because it is specialised in marketing and advertising data workflows.
Supermetrics: About
Supermetrics operates a recurring-revenue B2B SaaS model built around marketing data infrastructure. It creates value by making fragmented marketing, analytics, CRM and commerce data easier to extract, standardise, move and use across reporting, warehousing and activation environments. Customers adopt the platform to reduce manual reporting work, centralise performance data and enable more automated marketing operations. The company supplements software revenue with onboarding, implementation and customer success services.
How Supermetrics Works & Monetises
Business model analysis and core revenue streams
Supermetrics monetises mainly through subscription-based SaaS pricing with tiers linked to destinations, connected data sources, user seats and accounts per source. It emphasises predictable pricing with no data-volume or API-usage fees, offers entry-level monthly plans and higher-value annual mid-market and enterprise contracts, and sells add-ons for extra connectors, users and capabilities. It also generates service revenue from onboarding, implementation support and customer success.
Revenue Channels
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Products & Services in Categories
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Supermetrics: Key Subsidiaries & Acquisitions
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Real-time CDP for audience activation and journey orchestration.
Supermetrics: Key Competitors & Alternatives
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Marketing intelligence software for data integration, measurement and activation.
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Managed SaaS platform for enterprise data movement and activation.
Recent Signals (Supermetrics)
Meet Supermetrics AI: Powering the next generation of Marketing Intelligence
Supermetrics AI is the next generation of the Supermetrics Marketing Intelligence Platform, embedding intelligence, automation, and flexibility across the entire marketing data workflow.
Read original sourceChange in Company Leadership
The current version of the webpage indicates a change in the executive leadership of Supermetrics, specifically in the LinkedIn connector image, suggesting a potential update in the company's leadership or team structure.
Read original sourceAI marketing: How to create a performance report in Claude
Stop building reports manually. Learn how to connect your live marketing data to Claude and generate performance reports in minutes — no dashboards needed.
Read original sourceSupermetrics: Frequently Asked Questions
What is Supermetrics?
Supermetrics is a B2B marketing intelligence software platform that helps companies collect, transform, report on and activate marketing data from multiple sources.
Who uses Supermetrics?
It is used by marketing teams, agencies, CRM teams, analysts, developers and enterprise data teams that need automated marketing data pipelines and reporting.
How does Supermetrics make money?
It mainly earns recurring subscription revenue from SaaS plans, with additional income from enterprise add-ons, API-related usage and implementation or support services.
Company Facts
- Founded
- 2013
- Headquarters
- Kaivokatu 10 A 00100 Helsinki Finland
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- supermetrics.com