Supermetrics

Supermetrics operates a recurring-revenue B2B SaaS model built around marketing data infrastructure. It creates value by making fragmented marketing, analytics, CRM and commerce data easier to extract, standardise, move and use across reporting, warehousing and activation environments. Customers adopt the platform to reduce manual reporting work, centralise performance data and enable more automated marketing operations. The company supplements software revenue with onboarding, implementation and customer success services.

Supermetrics is a Finnish B2B software company that provides a marketing intelligence platform for collecting, transforming, analysing and activating marketing data. Its core offering connects advertising, analytics, CRM and e-commerce data sources into reporting tools, data warehouses and downstream activation workflows, serving marketing teams, agencies, analysts, developers and enterprise data functions.

The company primarily generates revenue through subscription software sold in usage-based tiers, with additional implementation and support services. Its product footprint now spans data integration, reporting, analytics, API access and customer data activation, with the Relay42 acquisition adding real-time CDP and journey orchestration capabilities to a platform that was historically centred on connectors and reporting automation.