Whatagraph
Whatagraph is a marketing intelligence software for cross-channel reporting and dashboards.
Analyst Perspective
Whatagraph is a private B2B software company from Lithuania that provides a cloud-based marketing intelligence and reporting platform. Its core product aggregates advertising, analytics and sales data from multiple sources into unified dashboards and automated reports, with a strong emphasis on no-code setup, agency-ready white-labeling and recurring client reporting workflows. The company also offers a marketing-specific data preparation layer and an AI-assisted analysis module for automated summaries and natural-language data querying. The business sells primarily to marketing agencies, in-house marketing teams, e-commerce teams, marketing operations teams and analysts. It makes money through subscription software pricing, with tiers and add-ons linked to connected data sources, feature access and advanced capabilities such as AI features, premium integrations and white-label reporting. The company sits in the marketing analytics and reporting software segment, competing with specialised reporting tools as well as broader BI platforms.
Analyst Signal Briefing
Updated: 2 Jul 2026Whatagraph has refined its strategic positioning, transitioning its primary target market focus from general global businesses to multi-location operators. Parallel to this pivot, the company has launched a Model Context Protocol (MCP) to facilitate direct integration between Meta Ads data and the AI assistant Claude. These developments indicate a dual focus on specialising within niche market segments while expanding technical interoperability within the generative AI ecosystem to enhance data accessibility for marketers.
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Key insights about Whatagraph
Category Differentiation
Whatagraph is a B2B marketing reporting and intelligence software vendor, not a general-purpose BI suite or a media buying platform. It is focused on aggregating marketing performance data and automating reports rather than buying ads or acting as an agency.
Whatagraph: About
Whatagraph operates a recurring B2B SaaS model built around marketing reporting, dashboarding and marketing data preparation. The platform creates value by reducing manual reporting work, unifying fragmented channel data and enabling agencies and internal teams to share client-ready or executive-ready performance dashboards without engineering support. Product expansion from reporting into data storage, transformation and AI-assisted analysis increases platform utility and potential account value over time.
How Whatagraph Works & Monetises
Business model analysis and core revenue streams
The company monetises through subscription software fees with tiered plans. Pricing scales by usage and capability, particularly the number of connected data sources, accounts and advanced features. Higher-value monetisation appears to come from premium tiers, AI-assisted reporting features, white-label functionality and advanced integrations, creating a blended subscription-plus-usage expansion model rather than media spend or services revenue.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Whatagraph)
Whatagraph Expands Target Market Focus
The current version of the webpage indicates a shift in target market focus from 'Global businesses' to 'Multi-location operators', suggesting a strategic pivot in their customer base.
Read original sourceFacebook Ads MCP: How to Connect Meta Ads to Claude
This article discusses how to connect Meta Ads to Claude using Whatagraph's MCP.
Read original sourceGet Better at Reporting & Marketing with our Blog
Dive into Whatagraph product updates, how-tos, company news, product reviews, and educational content to get the most out of your marketing data.
Read original sourceWhatagraph: Frequently Asked Questions
What is Whatagraph?
Whatagraph is a B2B marketing intelligence and reporting platform that unifies cross-channel marketing data into dashboards, reports and AI-assisted insights.
Who uses Whatagraph?
It is used by marketing agencies, in-house marketing teams, e-commerce teams, marketing operations teams and analysts that need automated reporting and client-ready dashboards.
How does Whatagraph make money?
It makes money through recurring SaaS subscriptions, with pricing that scales by connected data sources, plan tier and access to advanced features such as AI tools and white-labeling.
Company Facts
- Founded
- 2015
- Headquarters
- Minijos g. 129, Klaipėda, LT-93212
- Core Segment
- MarTech Vendor
- Company Size
- 10–49
- Official Link
- whatagraph.com