Whatagraph

The company operates a B2B SaaS model focused on marketing performance reporting and analytics. It creates value by connecting to advertising, analytics and social platforms, unifying that data, and enabling non‑technical users to build visual reports and dashboards using templates. Automated scheduling and client‑ready delivery reduce manual reporting work for agencies and marketing teams. An API allows more technical customers to push custom data sources, while an AI layer provides automated commentary and Q&A on the aggregated data, further reducing analysis time. Revenue is generated from recurring subscriptions with feature‑ and capacity‑tiered plans and bespoke contracts for larger customers, making platform usage the core economic driver.

Whatagraph B.V. is a Netherlands-based software company that provides a cloud marketing reporting and analytics platform. Its product aggregates marketing, analytics and advertising data from multiple third‑party sources into visual dashboards and automated reports, and includes an API for custom data ingestion plus an AI layer for narrative insights and Q&A over performance data.

The company primarily serves digital marketing agencies and in‑house marketing teams that require centralised, cross‑channel performance reporting for clients or internal stakeholders. It generates revenue through tiered SaaS subscriptions sold on monthly or annual contracts, with higher‑priced plans and custom enterprise agreements unlocking more data source capacity, integrations and advanced AI features.