Whatagraph
Marketing intelligence software for cross-channel reporting and dashboards.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Whatagraph, UAB
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Minijos g. 129, Klaipėda, LT-93212
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- whatagraph.com
What Whatagraph does
Whatagraph operates a recurring B2B SaaS model built around marketing reporting, dashboarding and marketing data preparation. The platform creates value by reducing manual reporting work, unifying fragmented channel data and enabling agencies and internal teams to share client-ready or executive-ready performance dashboards without engineering support. Product expansion from reporting into data storage, transformation and AI-assisted analysis increases platform utility and potential account value over time.
Category differentiation
Whatagraph is a B2B marketing reporting and intelligence software vendor, not a general-purpose BI suite or a media buying platform. It is focused on aggregating marketing performance data and automating reports rather than buying ads or acting as an agency.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Whatagraph is a private B2B software company from Lithuania that provides a cloud-based marketing intelligence and reporting platform. Its core product aggregates advertising, analytics and sales data from multiple sources into unified dashboards and automated reports, with a strong emphasis on no-code setup, agency-ready white-labeling and recurring client reporting workflows. The company also offers a marketing-specific data preparation layer and an AI-assisted analysis module for automated summaries and natural-language data querying. The business sells primarily to marketing agencies, in-house marketing teams, e-commerce teams, marketing operations teams and analysts. It makes money through subscription software pricing, with tiers and add-ons linked to connected data sources, feature access and advanced capabilities such as AI features, premium integrations and white-label reporting. The company sits in the marketing analytics and reporting software segment, competing with specialised reporting tools as well as broader BI platforms.
Company news briefing
Briefing updated:
Whatagraph has refined its strategic positioning, transitioning its primary target market focus from general global businesses to multi-location operators. Parallel to this pivot, the company has launched a Model Context Protocol (MCP) to facilitate direct integration between Meta Ads data and the AI assistant Claude. These developments indicate a dual focus on specialising within niche market segments while expanding technical interoperability within the generative AI ecosystem to enhance data accessibility for marketers.
Business model & monetisation
The company monetises through subscription software fees with tiered plans. Pricing scales by usage and capability, particularly the number of connected data sources, accounts and advanced features. Higher-value monetisation comes from premium tiers, AI-assisted reporting features, white-label functionality and advanced integrations, creating a blended subscription-plus-usage expansion model rather than media spend or services revenue.
- Core reporting platform subscriptions
- Software Subscription
- Higher-tier plans with additional data source capacity and advanced capabilities
- Software Subscription
- AI-assisted reporting and insight features
- Software Subscription
- White-label dashboards and premium integrations
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Meet Whatagraph IQ Agents: Agents that do the work for you
Recorded impact score: 4/5
Whatagraph has launched a new product feature called IQ Agents, which are AI agents designed to automate marketing workflows. The blog post highlights this as a product news item, indicating a significant product launch.
Explore company relationships
Questions about Whatagraph
What is Whatagraph?
Whatagraph is a B2B marketing intelligence and reporting platform that unifies cross-channel marketing data into dashboards, reports and AI-assisted insights.
Who uses Whatagraph?
It is used by marketing agencies, in-house marketing teams, e-commerce teams, marketing operations teams and analysts that need automated reporting and client-ready dashboards.
How does Whatagraph make money?
It makes money through recurring SaaS subscriptions, with pricing that scales by connected data sources, plan tier and access to advanced features such as AI tools and white-labeling.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
Continue your research on Whatagraph
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.