Whatagraph

Whatagraph operates a recurring B2B SaaS model built around marketing reporting, dashboarding and marketing data preparation. The platform creates value by reducing manual reporting work, unifying fragmented channel data and enabling agencies and internal teams to share client-ready or executive-ready performance dashboards without engineering support. Product expansion from reporting into data storage, transformation and AI-assisted analysis increases platform utility and potential account value over time.

Whatagraph is a private B2B software company from Lithuania that provides a cloud-based marketing intelligence and reporting platform. Its core product aggregates advertising, analytics and sales data from multiple sources into unified dashboards and automated reports, with a strong emphasis on no-code setup, agency-ready white-labeling and recurring client reporting workflows. The company also offers a marketing-specific data preparation layer and an AI-assisted analysis module for automated summaries and natural-language data querying.

The business sells primarily to marketing agencies, in-house marketing teams, e-commerce teams, marketing operations teams and analysts. It makes money through subscription software pricing, with tiers and add-ons linked to connected data sources, feature access and advanced capabilities such as AI features, premium integrations and white-label reporting. The company sits in the marketing analytics and reporting software segment, competing with specialised reporting tools as well as broader BI platforms.