Relay42 by Supermetrics
Relay42 by Supermetrics is a real-time CDP for audience activation and journey orchestration.
Analyst Perspective
Relay42 B.V. is a Dutch MarTech software company operating as part of Supermetrics following its June 2025 acquisition. Its core product is an orchestration customer data platform that unifies customer and prospect data, resolves identity, builds audiences and activates those audiences across paid and owned marketing channels. The platform is sold to enterprise marketing, CRM and marketing operations teams that need real-time personalisation, journey orchestration and performance optimisation. Relay42 generates revenue through SaaS subscriptions and enterprise platform contracts, with additional monetisation from API access and implementation and support services delivered within the wider Supermetrics offering. Strategically, Relay42 now functions as the data activation layer inside Supermetrics, extending the parent platform from marketing data integration and analytics into real-time execution and cross-channel activation.
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Key insights about Relay42 by Supermetrics
Category Differentiation
Relay42 is a B2B customer data and activation software business, not a consumer app or media owner. It is the former standalone CDP brand now operating within Supermetrics rather than a separate independent ad buying platform.
Relay42 by Supermetrics: About
Relay42 operates a B2B SaaS model centred on customer data unification and activation. It ingests customer and prospect data from multiple systems, creates persistent profiles, enables segmentation and predictive decisioning, and orchestrates journeys across marketing channels. As part of Supermetrics, it contributes to a broader platform model that combines data integration, analysis and activation, increasing contract value through bundled enterprise workflows.
How Relay42 by Supermetrics Works & Monetises
Business model analysis and core revenue streams
The company monetises primarily through recurring SaaS subscription contracts for access to CDP, activation and marketing intelligence capabilities. Pricing scales through enterprise tiers, platform scope, connected data sources, destinations, usage and advanced features such as activation and orchestration. Additional revenue comes from API access, implementation, onboarding, customer success and support services.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Relay42 by Supermetrics: Frequently Asked Questions
What is Relay42 by Supermetrics?
It is a B2B customer data and activation platform that unifies customer data, builds audiences and orchestrates real-time marketing journeys.
Who uses Relay42 by Supermetrics?
Enterprise marketing teams, CRM teams, marketing operations teams, data teams and agencies use it to manage customer profiles and activate campaigns across channels.
How does Relay42 by Supermetrics make money?
It makes money through recurring SaaS subscriptions, enterprise contracts, API access and paid onboarding and support services.
Company Facts
- Headquarters
- Netherlands
- Core Segment
- MarTech Vendor
- Company Size
- 10–49
- Official Link
- relay42.com