Relay42 by Supermetrics
Real-time CDP for audience activation and journey orchestration.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Relay42 B.V.
- Entity type
- COMPANY
- Headquarters
- Netherlands
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- relay42.com
What Relay42 by Supermetrics does
Relay42 operates a B2B SaaS model centred on customer data unification and activation. It ingests customer and prospect data from multiple systems, creates persistent profiles, enables segmentation and predictive decisioning, and orchestrates journeys across marketing channels. As part of Supermetrics, it contributes to a broader platform model that combines data integration, analysis and activation, increasing contract value through bundled enterprise workflows.
Category differentiation
Relay42 is a B2B customer data and activation software business, not a consumer app or media owner. It is the former standalone CDP brand now operating within Supermetrics rather than a separate independent ad buying platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Relay42 B.V. is a Dutch MarTech software company operating as part of Supermetrics following its June 2025 acquisition. Its core product is an orchestration customer data platform that unifies customer and prospect data, resolves identity, builds audiences and activates those audiences across paid and owned marketing channels. The platform is sold to enterprise marketing, CRM and marketing operations teams that need real-time personalisation, journey orchestration and performance optimisation. Relay42 generates revenue through SaaS subscriptions and enterprise platform contracts, with additional monetisation from API access and implementation and support services delivered within the wider Supermetrics offering. Strategically, Relay42 now functions as the data activation layer inside Supermetrics, extending the parent platform from marketing data integration and analytics into real-time execution and cross-channel activation.
Business model & monetisation
The company monetises primarily through recurring SaaS subscription contracts for access to CDP, activation and marketing intelligence capabilities. Pricing scales through enterprise tiers, platform scope, connected data sources, destinations, usage and advanced features such as activation and orchestration. Additional revenue comes from API access, implementation, onboarding, customer success and support services.
- Core CDP and data activation subscriptions
- Software Subscription
- Enterprise platform contracts and advanced feature tiers
- Software Subscription
- API access and technical integrations
- Pay-per-Use
- Onboarding, customer success and support services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Relay42 Netherlands B.V.
IAB vendor record: 631
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2
- Declared special feature IDs
- 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Technology Partnerships Director(Director) | Partnership | United Kingdom | |
| IT Systems & Architecture Lead(Lead) | IT | Dublin, Helsinki HQ | |
| Senior Technial Support Engineer(Senior) | Customers | US Remote | |
| VP, Strategic Partnerships(VP) | Partnership | US Remote | |
| Senior Salesforce Administrator(Senior) | RevOps | Dublin, Helsinki HQ |
Explore company relationships
Questions about Relay42 by Supermetrics
What is Relay42 by Supermetrics?
It is a B2B customer data and activation platform that unifies customer data, builds audiences and orchestrates real-time marketing journeys.
Who uses Relay42 by Supermetrics?
Enterprise marketing teams, CRM teams, marketing operations teams, data teams and agencies use it to manage customer profiles and activate campaigns across channels.
How does Relay42 by Supermetrics make money?
It makes money through recurring SaaS subscriptions, enterprise contracts, API access and paid onboarding and support services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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