Domo

The company operates a horizontal enterprise SaaS model built around a cloud data and analytics platform. It creates value by providing data connectivity, transformation, visualisation, governance and automation in a single environment, reducing the need for customers to assemble and maintain multiple point tools. Additional value is created through an app marketplace offering pre‑built, function‑ and industry‑specific analytic applications, and through AI capabilities that expose data via conversational interfaces and predictive models.

Revenue is generated mainly from recurring subscriptions structured as a consumption‑based service, where customers pay based on platform usage rather than only per‑user licences. Pricing tiers and add‑ons reflect usage levels, enterprise features and support. The firm complements software revenue with professional services and partner‑delivered implementations to help customers onboard data, build dashboards and deploy applications on the platform.

Domo is a United States–based public software company that provides a cloud data and analytics platform. Its tools connect to on‑premise and cloud data sources, move and transform data, and deliver dashboards, embedded analytics, workflow automation and AI‑driven insights for business users. An AI layer adds conversational queries, predictive models and automation on top of governed data.

The company generates revenue primarily from consumption‑based SaaS subscriptions to its analytics platform, supplemented by professional services and ecosystem activity around its app marketplace. Customers are predominantly mid‑market and enterprise organisations that need to integrate disparate data, standardise reporting and enable operational analytics for functions such as finance, sales, marketing and operations.