Domo

Domo operates a B2B SaaS platform model. It creates value by unifying data ingestion, transformation, analytics, application development and workflow automation into a single cloud environment, reducing fragmentation across enterprise reporting and operational decision-making. Customers adopt the platform to centralise data access, distribute governed insights, build internal or embedded applications and automate processes; Domo monetises this through recurring subscriptions and associated enterprise services.

Domo is a US-based public B2B software company that sells a cloud platform for data integration, analytics, dashboards, embedded applications and workflow automation. Its platform is designed to help organisations connect disparate data sources, transform and govern that data, visualise performance, and trigger operational actions from the same environment. Recent product positioning also emphasises AI-assisted analytics, conversational querying and agent-driven automation built into the core platform.

The company makes money primarily through recurring software subscriptions, with pricing tied to platform access, users, usage and feature tiers. Its customers are enterprise organisations and their data, IT, analytics, operations and business teams. Additional revenue likely comes from implementation, support and training attached to larger enterprise deployments.