GEMINI DIRECT vs OS Data Solutions

Gemini Direct Marketing Data Now Available via LiveRamp

German data provider Gemini Direct has partnered with LiveRamp to activate its consumer database for digital advertising campaigns. Through LiveRamp's identity infrastructure and Ramp ID, Gemini Direct's target groups, which include information on consumer behavior, sociodemographics, purchasing power, and residential environment, are now available for channels such as Connected TV, Social Media, Display, and Digital Audio. The collaboration also enables data enrichment and data collaboration, allowing brands and publishers to match data in secure environments, analyze audience overlaps, and identify potential customers. This expands LiveRamp's German partner business, following a previous agreement with the REWE Group.

• Gemini Direct partners with LiveRamp to activate its consumer data for digital advertising.
• The partnership enables activation of Gemini Direct data for CTV, Social Media, Display, and Digital Audio.
• LiveRamp's Ramp ID will be used for identity resolution without exposing underlying data.

Seven.One Media Expands Data Business with Kleinanzeigen and Criteo

Seven.One Media, the advertising sales house of ProSiebenSat.1, is restructuring its data portfolio and adding new partners. The company will integrate retail, commerce, intent, and consumer data from Kleinanzeigen and Gemini Direct into its offering. The move signals a strategic push to enhance data-driven advertising capabilities, particularly for retail media, and is timed to coincide with the Dmexco trade show.

• Seven.One Media partners with Kleinanzeigen and Gemini Direct for data integration.
• New data includes retail, commerce, intent, and consumer data.
• Announcement made around Dmexco, Germany's digital marketing trade fair.

OS Data Solutions launcht OSDX als Dateninfrastruktur für die Agentic Era – The Trade Desk erster Integrationspartner

OS Data Solutions launcht OSDX als Dateninfrastruktur für die Agentic Era – The Trade Desk erster Integrationspartner (2. September 2026)

OS Data Solutions launcht OSDX als Dateninfrastruktur für die Agentic Era – The Trade Desk erster Integrationspartner

OS Data Solutions (OSDS), a Ströer subsidiary and leading German data provider for digital marketing, launched OSDX, a proprietary data management platform unifying its Multi-ID Audiences, Contextual and Geo data under one controlled infrastructure. The Trade Desk is the first external partner directly integrated, making OSDS data available inside its Kokai platform for programmatic campaigns across CTV, mobile, desktop, audio and DOOH. OSDX also includes an MCP server designed to support AI-driven campaign automation such as The Trade Desk's Koa Agents.

• OS Data Solutions launched OSDX on September 2, 2026, as its own data management platform, moving Multi-ID Audiences from Virtual Minds' DMP The Adex into its own infrastructure.
• The Trade Desk is named as the first external integration partner, with OSDX data directly available in The Trade Desk's Kokai platform.
• OSDX bundles Multi-ID Audiences, Contextual data based on the OVK classification standard, and Geo data for programmatic campaigns across CTV, mobile, desktop, audio, and DOOH.