APG|SGA

APG|SGA operates as a media sales house focused on out-of-home and digital out-of-home advertising. It creates value by controlling or commercialising access to poster sites, digital screens, and related advertising products, then packaging that supply for advertisers and agencies through direct sales, self-service tools, and automated programmatic buying. Its digital products reduce friction in planning and booking, while add-on targeting and reporting capabilities support higher-value campaign execution.

APG|SGA is a Swiss out-of-home media company that sells poster and digital screen advertising inventory across public and transport environments. Its customer base is primarily advertisers and media agencies buying campaigns in Switzerland, either through direct sales, self-service booking tools, or programmatic channels for digital out-of-home inventory.

The business makes money mainly by monetising physical and digital advertising space, with pricing based on inventory type, location, reach, duration, and campaign configuration. Around this core media sales model, APG|SGA has built supporting workflow tools including self-service booking, inventory search, campaign management, estimation tools, curated digital channel packages, and mobile targeting extensions that increase ease of purchase and monetisation depth.