APG|SGA

CMO of the Year: CMO Role Has Fundamentally Changed

An interview marking the fifth Swiss edition of the "CMO of the Year" award highlights how the CMO role has shifted from pure communication and brand management to include transformation leadership, data expertise, innovation, customer experience, sustainability and economic efficiency. The article names six nominees for CMO of the Year 2026 (Veronika Elsener, Andrea Hänggi, Antonia Lepore, Jens Plath, Roman Reichelt, Raphael Werner) and confirms the award-night on 20 August 2026 at LaSalle im Schiffbau. The selection process is multi-stage, led by a jury and supported by the Institute for Marketing & Customer Insight at the University of St. Gallen. Serviceplan created the award; a European edition debuted in Cannes in 2026. Partners include Admeira, APG, 20 Minuten, m&k, persönlich, Swiss Marketing and the University of St. Gallen institute.

APG|SGA Acquires Horizon's OOH Advertising Inventory

APG|SGA has acquired the analog and digital outdoor advertising inventory of Horizon, the out-of-home division of West Swiss publisher ESH Médias. Financial terms and the exact scope of transferred sites were not disclosed. Horizon currently operates roughly 2,500 ad sites across the cantons of Valais, Vaud and Neuchâtel. As part of the arrangement, Impactmedias (ESH Médias' sales organisation) will receive access from 1 January 2027 to APG|SGA's entire OOH inventory in Western Switzerland — about 11,000 analog and 350 digital public-space sites, plus approximately 19,000 analog and 903 digital transport-related sites. ESH Médias built Horizon as a regional competitor since 2018; APG|SGA describes the acquisition as a reconquest of local market positions.

Orangina 90th: Villemot Designs Revived by Siegfried & ROI

Aproz Sources Minérales and Suntory Beverage & Food mark Orangina's 90th anniversary with a limited-edition bottle series and national campaign. Creative agency Siegfried & ROI designed four exclusive bottle artworks based on French illustrator Bernard Villemot’s historical motifs, which previously featured in Orangina advertising in the 1950s and 1970s. The historic illustrations were rephotographed for thousands of OOH placements and—reported for the first time in this campaign—animated with artificial intelligence for digital formats. The campaign uses the claim “Celebrating 90 Years of Shaking.” The limited edition is available at point of sale until the end of the year; APG|SGA AG handled media planning.