Goldbach Group

Goldbach operates a cross-media advertising sales model built around aggregating Swiss media inventory and monetising it on behalf of media owners and through its own outdoor assets. It creates value by bundling inventory across channels, simplifying campaign access for advertisers and agencies, and providing planning, automation, and measurement capabilities that increase campaign spend and retention. The model combines media representation, inventory packaging, direct sales, and programmatic transaction flows.

Goldbach Group is a Swiss media sales and advertising company that aggregates and sells advertising inventory across television, digital, audio, gaming, and out-of-home channels. Its main business is to provide advertisers and media agencies with a single commercial access point for multi-channel campaign planning, booking, and execution, supported by programmatic buying, campaign planning, and measurement tools.

The company generates revenue primarily from selling and monetising advertising inventory across owned or represented media channels, using direct campaign bookings, negotiated packages, and programmatic transactions. Its paying customers are businesses rather than consumers, especially brands, agencies, programmatic traders, and in some cases SME advertisers seeking simplified booking solutions. Since 2018, Goldbach has been a subsidiary of TX Group.