Goldvertise

Goldvertise to Market Deluxe Music and High View Channels

Goldvertise has secured the advertising sales mandate for the TV brand Deluxe Music and other channels from the High View group, with the agreement taking effect on January 1, 2027. The deal expands Goldvertise's AGF-measured CTV inventory alongside channels it already sells, and the company plans further FAST channel additions and AdTech partnerships. Goldvertise will use a data partnership with All Eyes on Screens (AEOS) to transparently report performance of special-interest channels. The firm also announced commercial relationships with Stingray, Vevo, O2 FAST channels and technology partnerships with FreeWheel and Index Exchange to improve programmatic trading and market connectivity.

Goldvertise to Market Deluxe Music from 2027

Goldvertise will take over commercial marketing for the music channel Deluxe Music and several sister channels from 1 January 2027. The mandate includes Schlager Deluxe, Deluxe Rap, Deluxe Dance and Bergblick, all owned by the High View group; until now Sky Media handled their sales. Goldvertise — which emerged from Goldbach and this year joined Alexander Trauttmansdorff's corporate group — is expanding its portfolio (already including AXN Black, AXN White, One Terra, Bibel.TV, Curiosity Channel and Just Cooking). The company also plans to start marketing additional High View FAST channels from September and to handle the music platform Stingray. Frank Möbius, Managing Director of Goldvertise Media, is quoted on the company’s ambitions.