Media Sales House · AdTech Vendor · vs · Media Sales House
Goldvertise vs Visoon
Structured technology and market comparison · 2026
Direct Feature Comparison
Goldvertise · vs · VisoonGerman video ad sales house for TV, CTV and online video.
German media sales house for TV, CTV and programmatic video.
Analyze all overlapping signals and tech stacks for Goldvertise and Visoon
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Goldvertise and Visoon?
When comparing Goldvertise and Visoon, both platforms operate within the Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Media Sales & Inventory Monetisation ecosystem. Goldvertise is positioned as German video ad sales house for TV, CTV and online video, whereas Visoon focuses on German media sales house for TV, CTV and programmatic video. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Goldvertise and Visoon?
When evaluating Goldvertise and Visoon, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Media Sales & Inventory Monetisation. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Goldvertise and Visoon compare?
Goldvertise is headquartered in DE (founded in 2015) with 10–49 employees. Visoon is based in DE (founded in 2016) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Goldvertise vs Visoon
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Goldvertise
Recent Signals
- ·DWDLCTV
High View Launches Paramount FAST Channels on Samsung TV Plus
German FAST channel operator High View has signed a licensing deal with Paramount to launch ad-supported streaming channels based on classic series. A dedicated 24/7 "Beverly Hills, 90210" channel is now available on Samsung TV Plus, and additional single-IP channels for "Lucky Dog – Der Hundetrainer" and the Western classic "Rauchende Colts" (Gunsmoke) are also launching. Advertising sales for the channels is handled by High View's subsidiary Goldvertise. High View already operates several ad-supported streaming channels for ARD Plus. The deal is notable because Paramount operates its own FAST platform, Pluto TV, yet is licensing premium library content to an external German operator. Executives from Paramount and High View described the agreement as a partnership to broaden reach and expand High View's FAST business. Samsung TV Plus also welcomed the expanded offering.
- High View Group signed a licensing deal with Paramount to launch FAST channels with series such as "Beverly Hills, 90210" and "Rauchende Colts" (Gunsmoke).
- The "Beverly Hills, 90210" channel runs 24/7 on Samsung TV Plus.
- High View's subsidiary Goldvertise handles ad marketing for the new FAST channels.
- ·MeediaCTV
Goldvertise to Market Deluxe Music and High View Channels
Goldvertise has secured the advertising sales mandate for the TV brand Deluxe Music and other channels from the High View group, with the agreement taking effect on January 1, 2027. The deal expands Goldvertise's AGF-measured CTV inventory alongside channels it already sells, and the company plans further FAST channel additions and AdTech partnerships. Goldvertise will use a data partnership with All Eyes on Screens (AEOS) to transparently report performance of special-interest channels. The firm also announced commercial relationships with Stingray, Vevo, O2 FAST channels and technology partnerships with FreeWheel and Index Exchange to improve programmatic trading and market connectivity.
- Goldvertise will handle ad sales for Deluxe Music and additional High View group channels (Schlager Deluxe, Bergblick, Deluxe Rap, Deluxe Dance) starting 2027-01-01.
- Goldvertise already markets AGF-measured channels such as AXN Black, AXN White, One Terra and Just Cooking; the new deal increases AGF-declared CTV inventory.
- Goldvertise has a data partnership with All Eyes on Screens (AEOS) to report performance of special-interest channels like Kinowelt TV and Sportdigital channels.
Visoon
Recent Signals
- ·DWDLTV Advertising
German TV Sales Houses Shift to Selling Business Outcomes
At the dmexco digital marketing fair in Cologne, German TV advertising sales houses (Ad Alliance, Seven.One Media, Visoon) presented strategies to overcome the TV advertising crisis by integrating data and targeting capabilities. They emphasized moving beyond mere reach to delivering measurable business results for advertisers. Seven.One Media demonstrated a case with More Nutrition, linking TV spot airings with Shopify data to show traffic spikes. Visoon advocated for a converged approach across linear TV, streaming, and addressable TV. The industry is working to become more targetable, automated, and measurable, while maintaining the trust and brand-safe environment of traditional television. The shift reflects an effort to compete with digital platforms like Google and Meta by offering data-driven, outcome-based advertising.
- The article was published on 23.09.2026 by DWDL.de.
- Ad Alliance, Seven.One Media, and Visoon presented strategies at dmexco to modernize TV advertising.
- Seven.One Media aims to sell business results, not just contacts.
- ·DWDLPublisher strategy / Broadcast operations
Welt's Frank Hoffmann: TV must provide broader context
In a DWDL.de interview, Frank Hoffmann — described as a former RTL programming director and producer — outlines Welt’s editorial and commercial strategy. He says TV news must offer context beyond instant alerts, is sharpening its profile with more clearly labeled opinion pieces while retaining objectivity, and is seeing a demographic shift toward younger, more female audiences. Hoffmann details investments in studio upgrades, automation and AI to boost production efficiency but insists journalists remain essential for on-the-ground reporting. He names Visoon as Welt’s commercial partner, highlights competition for ad spend from platforms like Facebook and Google, and cites an independent study that advertising in trusted news environments yields credibility and effectiveness. He also notes producing Sat.1’s Frühstücksfernsehen with MAZ & More at Axel Springer’s HQ and launching the economic talk 'Stimmen der Wirtschaft.'
- Frank Hoffmann is identified as a former RTL programming director and as a producer.
- Welt is emphasizing context, more clearly labeled opinion pieces, and a sharper editorial profile while maintaining objectivity; it notes younger and more female audiences.
- Welt works with Visoon as its commercial/marketing partner.
Compare their exact ecosystem overlaps.
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