Visoon

Welt's Frank Hoffmann: TV must provide broader context

In a DWDL.de interview, Frank Hoffmann — described as a former RTL programming director and producer — outlines Welt’s editorial and commercial strategy. He says TV news must offer context beyond instant alerts, is sharpening its profile with more clearly labeled opinion pieces while retaining objectivity, and is seeing a demographic shift toward younger, more female audiences. Hoffmann details investments in studio upgrades, automation and AI to boost production efficiency but insists journalists remain essential for on-the-ground reporting. He names Visoon as Welt’s commercial partner, highlights competition for ad spend from platforms like Facebook and Google, and cites an independent study that advertising in trusted news environments yields credibility and effectiveness. He also notes producing Sat.1’s Frühstücksfernsehen with MAZ & More at Axel Springer’s HQ and launching the economic talk 'Stimmen der Wirtschaft.'

Screenforce Festival 2026: Broadcasters Reveal Season Plans

At the Screenforce Festival in Düsseldorf, major German broadcasters and media sellers — including RTL, ProSiebenSat.1, Disney, ARD Media, Visoon and production partner El Cartel Brothers — presented programming and commercial plans for the coming TV season. ProSiebenSat.1 highlighted travel-focused formats with Joko & Klaas, the comeback of Alexander Hold, a set of sporting rights and new entertainment formats; Disney Advertising announced a rebrand from Disney Channel to "Disney TV" and a new German Hulu series; RTL and Sky presented jointly with a clear sports emphasis. RTLzwei reported growth across linear TV and streaming (RTL+) and outlined new reality, dating and docusoap titles. DWDL.de covered the two-day festival and published interviews with ProSiebenSat.1 executives about investing in new brands and the competitive position of TV and streaming versus social platforms.

Welt TV Launches 'Musician Grilling' — Visoon Highlights

At the Screenforce Festival Visoon, the sales joint venture of Axel Springer and Paramount, presented a cross-platform slate of programming it will market, combining linear TV, streaming and digital channels. Welt TV will launch a new late‑summer format called "Musikergrillen" produced in partnership with Rolling Stone Germany. Paramount’s streaming service line‑up (including several announced series and films) and Pluto TV’s new interview format "Yellow Couch" with Patrick Owomoyela were highlighted. Visoon positions the combined portfolio — which includes Welt TV, N24 Doku, Pluto TV, MTV, Comedy Central and Nickelodeon — as complementary across TV, streaming, social and digital channels. Visoon executives Franjo Martinovic and Kai Ladwig framed the offering as a platform‑agnostic video inventory for advertisers.