Lokalfernsehen Deutschland
German local TV sales house aggregating regional broadcaster inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- FiS – Fernsehen in Sachsen GmbH
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- Germany
- Company size
- 10–49
- Market role
- Media Sales House
- Official website
- kabeljournal.de
What Lokalfernsehen Deutschland does
The company aggregates advertising supply from local German broadcasters and commercialises that inventory centrally. It creates value by reducing fragmentation for buyers, bundling regional media reach into coordinated campaigns, and adding measurement and planning services that make local TV easier to buy at scale.
Category differentiation
This company is not a standalone national broadcaster or a generic digital adtech platform. It is a German media sales house that commercialises aggregated local broadcaster inventory and related measurement services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
FiS – Fernsehen in Sachsen GmbH operates commercially as Lokalfernsehen Deutschland, a German media sales house that aggregates local television broadcasters into a single advertising offer. The business combines inventory from dozens of regional stations and sells campaigns across local TV, livestream and related digital surfaces, enabling advertisers and agencies to access fragmented local audiences through one point of contact. The company generates revenue by packaging broadcaster advertising inventory into regional and national campaigns and by providing associated planning and reach measurement services. Its direct customers are advertisers, media agencies and media planners that need local market coverage in Germany without negotiating separately with each broadcaster.
Business model & monetisation
Revenue comes primarily from selling aggregated advertising inventory across the local broadcaster network, typically as campaign packages based on spots, reach and regional coverage. Secondary revenue comes from campaign planning, reporting and reach measurement services tied to those media buys.
- Local TV advertising inventory sales
- Ad-supported
- Cross-channel campaign packages including digital and DOOH
- Service Fee
- Reach measurement and reporting services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Lokalfernsehen Deutschland
What is Lokalfernsehen Deutschland?
Lokalfernsehen Deutschland is the commercial media sales brand of FiS – Fernsehen in Sachsen GmbH, aggregating local German TV stations for advertising and reach services.
Who uses Lokalfernsehen Deutschland?
Regional and national advertisers, media agencies and media planners use it to buy coordinated access to local TV audiences across Germany.
How does Lokalfernsehen Deutschland make money?
It makes money by selling aggregated advertising inventory across local broadcaster partners and by providing planning, reporting and reach measurement services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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