Ad Alliance

Ad Alliance creates value by aggregating premium broadcaster, publisher, audio and print inventory into a single commercial access point for buyers. It combines media sales, audience targeting and cross-channel packaging so advertisers can buy reach and targeting across multiple formats through one relationship. Revenue is generated mainly from selling inventory on behalf of media owners and from associated managed services, with programmatic access adding automated transaction volume.

Ad Alliance is a German media sales house that commercialises advertising inventory across TV, digital video, display, audio, radio, print and selected creator and event-based offerings. It aggregates inventory and audience access from premium media brands and sells this to advertisers and media agencies through direct deals, cross-media packages and programmatic channels. Its proposition centres on simplifying campaign buying across multiple channels with unified planning, booking, pricing, billing and reporting.

The company makes money by selling and packaging ad inventory, charging negotiated media fees, rate-card pricing, CPM-based deals and programmatic transaction revenue. It also generates revenue from higher-touch services such as influencer campaigns and live marketing activations. Its core customers are advertiser brands, media agencies, trading desks and programmatic buyers seeking scaled access to German premium media environments.