Goldvertise
Goldvertise ist ein deutscher Video-Ad-Vermarkter für TV, CTV und Online-Video, der fragmentierte Inventare bündelt und automatisiert.
Die verfügbaren Informationen unterscheiden sich je nach Unternehmen und Quelle.
Profil-Datensatz aktualisiert:
Unternehmensdaten
- Offizieller Name
- Goldvertise Media GmbH
- Einheitentyp
- COMPANY
- Gegründet
- 2015
- Hauptsitz
- Beta-Strasse 10H, 85774 Unterföhring, Germany
- Unternehmensgröße
- 10–49
- Marktrolle
- Media Sales House
- Offizielle Website
- goldvertise.com
Was Goldvertise macht
Goldvertise aggregates and commercialises advertising inventory across third-party and represented video channels, acting as the sales interface between media owners and advertising buyers. It creates value by simplifying access to fragmented video supply, bundling niche channels, offering cross-screen planning, and increasingly automating direct insertion-order transactions through marketplace workflows.
Einordnung und Abgrenzung
Goldvertise is a German video advertising sales house and inventory monetisation business, not a consumer streaming service or a standalone broadcaster. It should also be distinguished from pure DSP software vendors because its core role is selling represented video inventory.
Strategische Einordnung
KI-gestützte Einordnung aus der bestehenden Unternehmensrecherche; Interpretation und belegte Fakten sind zu unterscheiden.
Goldvertise is a German media sales house focused on video advertising inventory across linear TV, connected TV and online video. Its core business is representing and packaging inventory from channels and video environments, then selling campaigns to media agencies, brands and advertisers through centralised booking and planning. The company also operates an IO marketplace built on Adslot technology to digitise and automate guaranteed media buying workflows. Commercially, Goldvertise makes money by monetising represented video inventory and facilitating campaign transactions, primarily in the German market. Its customer base is B2B rather than consumer-facing: agencies, programmatic buyers and advertisers use Goldvertise to access aggregated video supply, especially across niche and special-interest channels, through one commercial interface.
Unternehmens-Newsbriefing
Briefing aktualisiert:
Beta Film hat seine Medienkapazitäten durch die Übernahme des TV-Werbevermarkters Goldvertise im Rahmen seiner Strategie zum Aufbau eines ganzheitlichen Content-Hauses erweitert. Goldvertise baut seine kommerzielle Präsenz weiter aus und hat sich Vermarktungsmandate für Deluxe Music von High View sowie für Paramount-FAST-Kanäle auf Samsung TV Plus gesichert. Darüber hinaus verbessert das Unternehmen seinen programmatischen Handel und seine Leistungstransparenz durch Technologiepartnerschaften mit FreeWheel und Index Exchange sowie eine Datenvereinbarung mit All Eyes on Screens.
Geschäftsmodell und Monetarisierung
Goldvertise monetises primarily through media sales and inventory monetisation: campaign-based sales of represented linear TV, CTV and online video inventory, typically via negotiated insertion orders and impression-based pricing. A secondary revenue stream likely comes from automated transaction workflows around its IO marketplace, which supports digitised guaranteed buying rather than pure self-serve software revenue.
- Represented video inventory sales
- Media sales margin on linear TV, CTV and online video campaigns
- Cross-channel campaign planning and booking
- Service-led media sales and campaign structuring
- IO marketplace transactions
- Marketplace-enabled or workflow-based transaction monetisation
Produkte und Fähigkeiten
Für diese Ansicht liegen keine Produkte mit zugeordneten Quellen vor.
Produkte und Marktkategorien
Zuletzt erfasste Signale
Datumsangaben beziehen sich auf die Quellenveröffentlichung. Ältere Einträge sind historischer Kontext, kein Beleg für ein neues Ereignis.
High View Launches Paramount FAST Channels on Samsung TV Plus
CTV · Erfasster Impact-Score: 2/5
German FAST channel operator High View has signed a licensing deal with Paramount to launch ad-supported streaming channels based on classic series. A dedicated 24/7 "Beverly Hills, 90210" channel is now available on Samsung TV Plus, and additional single-IP channels for "Lucky Dog – Der Hundetrainer" and the Western classic "Rauchende Colts" (Gunsmoke) are also launching. Advertising sales for the channels is handled by High View's subsidiary Goldvertise. High View already operates several ad-supported streaming channels for ARD Plus. The deal is notable because Paramount operates its own FAST platform, Pluto TV, yet is licensing premium library content to an external German operator. Executives from Paramount and High View described the agreement as a partnership to broaden reach and expand High View's FAST business. Samsung TV Plus also welcomed the expanded offering.
- High View Group signed a licensing deal with Paramount to launch FAST channels with series such as "Beverly Hills, 90210" and "Rauchende Colts" (Gunsmoke).
- The "Beverly Hills, 90210" channel runs 24/7 on Samsung TV Plus.
Goldvertise to Market Deluxe Music and High View Channels
CTV · Erfasster Impact-Score: 3/5
Goldvertise has secured the advertising sales mandate for the TV brand Deluxe Music and other channels from the High View group, with the agreement taking effect on January 1, 2027. The deal expands Goldvertise's AGF-measured CTV inventory alongside channels it already sells, and the company plans further FAST channel additions and AdTech partnerships. Goldvertise will use a data partnership with All Eyes on Screens (AEOS) to transparently report performance of special-interest channels. The firm also announced commercial relationships with Stingray, Vevo, O2 FAST channels and technology partnerships with FreeWheel and Index Exchange to improve programmatic trading and market connectivity.
- Goldvertise will handle ad sales for Deluxe Music and additional High View group channels (Schlager Deluxe, Bergblick, Deluxe Rap, Deluxe Dance) starting 2027-01-01.
- Goldvertise already markets AGF-measured channels such as AXN Black, AXN White, One Terra and Just Cooking; the new deal increases AGF-declared CTV inventory.
Unternehmensbeziehungen vertiefen
Fragen zu Goldvertise
What is Goldvertise?
Goldvertise is a German media sales house that sells video advertising inventory across linear TV, connected TV and online video.
Who uses Goldvertise?
Media agencies, advertisers, brands and programmatic buyers use Goldvertise to access aggregated video inventory and run cross-screen campaigns.
How does Goldvertise make money?
It makes money mainly by selling represented advertising inventory and secondarily through automated buying workflows linked to its IO marketplace.
Quellen und Datenabdeckung
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