Goldbach Group vs Ringier Advertising

Neue Eigentümerin für die Goldbach-Tochter eisbach.media

Die Goldbach Group AG verkauft ihre deutsche Tochtergesellschaft eisbach.media GmbH an die Bauer Media Group.

Goldbach Group: Two Executives Depart in Reorganization

Swiss ad sales house Goldbach Group is reorganizing its video advertising business following the integration of Goldbach Audience into Goldbach Media. As part of this restructuring, Chief Commercial Officer Raoul Gerber and Managing Director of Goldbach Audience Stefan Wagner are leaving the company. The integration was announced in September and is now complete. CEO Christoph Marty praised both executives for their contributions. From November, the company's video inventory marketing will be led by Alexander Duphorn as Chief Portfolio Officer, Carsten Kollmus as Chief Commercial Officer, and Thomas Spiegel as Chief Operating Officer. Goldbach plans to unify its video advertising under a 'Total Video' strategy combining linear TV, replay ads, digital video, and connected TV. The company aims to simplify campaign planning, booking, and evaluation across channels, unifying internal processes and sales teams. First cross-channel offerings are planned for 2027.

• Goldbach Group is reorganizing its video advertising business after integrating Goldbach Audience into Goldbach Media.
• Chief Commercial Officer Raoul Gerber and Managing Director Stefan Wagner are leaving the company.
• The integration was announced in September and is now complete.

Goldbach Group Restructures, Cuts Up to 35 Jobs in Audience-Media Fusion

Swiss ad marketer Goldbach Group is cutting up to 35 positions following the merger of its audience and media sales units. CEO Christoph Marty discusses the move in an interview, citing the need for leaner structures and agility in a changing media market. This is the third restructuring in three years, with over 110 positions eliminated since 2024. The company states no further measures are planned, but processes are continuously reviewed. The restructuring is backed by shareholders TX Group, RTL, and Seven.One.

• Goldbach Group eliminates up to 35 jobs due to fusion of audience and media marketing.
• Over 110 positions cut since 2024.
• Restructuring is backed by shareholders TX Group, RTL, and Seven.One.

Livesystems Appoints Tim Marach as CTO

Livesystems, a Swiss provider of digital out-of-home (DOOH) advertising technology, has appointed Tim Marach as Chief Technology Officer (CTO), effective November 1. Marach, 40, succeeds Daniel Lang, who has left the company. Marach joined Livesystems in April 2025 as Head of Digital Media Solutions, where he developed digital platforms, built partnerships, and professionalized processes. Previously, he held senior roles at Ringier and TX Group, including Director AdTechnology at Ringier Advertising and Head of AdTechnology at TX Group. The announcement was made by the company, a subsidiary of Swiss Post.

• Livesystems appoints Tim Marach as CTO, effective November 1.
• Marach succeeds Daniel Lang, who has left the company.
• Marach joined Livesystems in April 2025 as Head of Digital Media Solutions.

WEMF Media Research Day: New AI Usage Tracking

At the Swiss Media Research Day 2026, WEMF presented new data showing a 79% increase in occasional AI application usage between 2025 and 2026. WEMF is expanding its Mach Strategy study to include AI applications, allowing systematic analysis and integration into media planning. The research system is being modularized, with the Sports & Culture module launched this year and Mach Values to become a standalone module by autumn 2027. The new API interface speeds up data access. WEMF also introduced a Responsible-AI-Audit to enhance media brand credibility. Speakers emphasized trust over attention as a key business model in the AI era.

• WEMF presented data showing a 79% increase in occasional AI application usage between 2025 and 2026.
• WEMF is expanding its Mach Strategy study to include AI applications for systematic analysis and media planning.
• The Mach research system is being modularized; Sports & Culture module launched this year, Mach Values to become standalone module by autumn 2027.

Annick Cochard to Lead Ringier Sports Sales

Ringier Advertising has created a new Head of Sports Sales & Strategic Partnerships role and appointed Annick Cochard to lead the company's sports monetization, strategic partnerships and cross-department projects for Ringier Medien Schweiz. Chiara Rusch will take over Cochard's previous team responsibilities for Food, Mobility and Travel while continuing as Head of Sales International. Cochard has been with Ringier Advertising since 2021 and previously led the Blick sales team from August 2023. The sports portfolio noted for further development includes brands such as Blick, kicker, sport.ch, blue News and DAZN. Thomas Passen, Managing Director of Ringier Advertising, commented on the appointments.

• Annick Cochard was appointed Head of Sports Sales & Strategic Partnerships at Ringier Advertising.
• Cochard will oversee sports monetization, strategic partnerships and cross-department projects for Ringier Medien Schweiz.
• Ringier's sport portfolio cited includes the brands Blick, kicker, sport.ch, blue News and DAZN.