Observed Signal · Oct 1, 2026 · Market Signal · Source: Goldbach Group · Impact: 2/5
Goldbach News: Neue Best Cases und Medienmitteilungen
Die Goldbach News-Seite zeigt neue Einträge: 'Granini – Sooo goodini' (Best Case) und 'David Schärer wird Jurypräsident des Goldbach Crossmedia Awards' (Medienmitteilung).
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Swiss Winners at WorldMediaFestivals 2026
At the 27th WorldMediaFestivals in Berlin, six Swiss productions won awards across Television, Corporate Media, Online and Print categories. KPRN Network took the Grand Award for the print production “Abenteuer Angola – Der Weg ist das Ziel,” which also won Gold in Print: Editorial & Magazine Formats. SRG won Gold for its “Eurovision Song Contest 2025 in Basel” entry in Branded Storytelling: Brand Narratives. Four Silver awards went to Maybaum Film (“We care for what we carry”), Absolutturnus (“Elco – Heat & Ice”), Seed Audio-Visual Communication (Swiss Life Corporate Movie) and Georg Fischer (“The Plus Effect”). The WorldMediaFestivals have been organised by Intermedia, based in Hamburg, since 2000. The article was published by persoenlich.com on 2026-05-20.
ADC Switzerland 2026 Grand Prix to 'Ortsschilder' Campaign
At the 50th ADC Switzerland awards, the Grand Prix was unanimously awarded to the "Ortsschilder" campaign by Thjnk Zürich for Migros Supermarkt AG. The jury of 32 reviewed 336 entries and awarded ten Goldwürfel (gold cubes), 26 silver and 43 bronze prizes. Additional honours included Student of the Year (Arno Thöni, ZHdK), an Evergreen prize for Wirz Group’s "Roger Federer vs. Switzerland" for Schweiz Tourismus, a public "20 Minuten 50 Jahre ADC Award" chosen by readers, and two new Hall of Fame inductees: Danielle Lanz and Markus Ruf. The Kreativfestival took place at Kraftwerk Zürich as part of ADC Switzerland’s 50th anniversary celebrations.
Swiss Post Advertising Executive Raphael Bratschi Goes Independent
Raphael Bratschi, former executive board member of Swiss Post Advertising, has founded the Raphael Bratschi Advisory GmbH. The new consultancy advises media companies, publishers, sales houses, and transport and infrastructure firms. Its focus areas include the marketing and monetization of advertising spaces and data, strategic corporate alignment, and the use of artificial intelligence. Bratschi emphasizes that many companies hold advertising spaces and data across digital and physical channels, such as websites, apps, newsletters, print, screens, and public sales points. He argues that the key lies in integrating these channels to create new offerings for advertisers and revenue models. He notes the advertising and media industry is under pressure and lacks the willingness to implement new approaches consistently, calling the current shift the biggest upheaval since digitization. Bratschi brings over 20 years of experience in digital transformation, business development, product management, and innovation, with prior roles at Goldbach, 20 Minuten, APG|SGA, and Swiss Post.
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