EI

eisbach.media

German DOOH media sales house for premium outdoor inventory.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
eisbach.media GmbH
Entity type
COMPANY
Founded
2024
Headquarters
Germany
Company size
10–49
Market role
Media Sales House
Official website
eisbach.media

What eisbach.media does

eisbach.media operates a media sales and campaign services model centred on DOOH and selected OOH inventory in Germany. It creates value by aggregating premium advertising environments, packaging them for agencies and advertisers, and providing operational support from planning through execution and reporting. Revenue is driven by inventory sales, campaign management and programmatic activation services tied to media spend.

Category differentiation

eisbach.media is a German DOOH media sales house, not a general-purpose adtech software vendor or a consumer media publisher. It sells and manages outdoor advertising inventory rather than operating a DSP, SSP or social platform.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

eisbach.media GmbH is a German media sales house focused on digital out-of-home advertising. It sells and manages premium outdoor advertising inventory across malls, EV charging locations, landmark urban sites and other large-format placements, and supports advertisers and media agencies with campaign planning, booking, delivery, reporting and programmatic execution. The company operates as a subsidiary of Goldbach Group AG and was created through the 2024 reorganisation of Goldbach Germany. The business generates revenue by commercialising access to its advertising inventory and by charging for managed campaign services. Its customers are brands and media agencies buying DOOH reach in Germany, particularly those seeking premium, high-footfall and high-visibility environments. The company combines inventory monetisation with planning, creative support and programmatic DOOH activation.

Business model & monetisation

eisbach.media monetises through media inventory sales and managed service fees. Commercial mechanisms include CPM-based digital screen campaigns, fixed premium placement packages for landmark or large-format inventory, and service-based fees for planning, programmatic setup, optimisation, reporting and creative support. Programmatic DOOH activity also supports margin capture on media spend routed through DSP-connected campaign workflows.

Direct DOOH inventory sales
Media inventory sales priced by impressions or placement packages
Managed campaign execution
Service fee / retainer attached to planning, booking and reporting
Programmatic DOOH activation
Media spend margin and execution fee
Creative and planning services
Project-based service fee

Products & capabilities

No products with linked sources are available in this view.

Products & market categories

Featured market maps

  • Digital Out of Home Map Germany

    This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.

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Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

Careers & open positions

Open positions indexed from verified career portals and applicant tracking systems.

PositionDepartmentLocationPosted
Sales Manager(Mid-Level)SalesMünchen (Lodenfrey Park – Nähe Schwabing)

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Questions about eisbach.media

What is eisbach.media?

eisbach.media is a German media sales house focused on digital out-of-home advertising inventory and campaign services.

Who uses eisbach.media?

Brands and media agencies use eisbach.media to buy and run DOOH campaigns across premium German outdoor locations.

How does eisbach.media make money?

It makes money by selling advertising inventory and charging for planning, programmatic execution, reporting and related campaign services.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

15 publicly documented primary sources and citations linked across the market graph.

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