Media Sales House · vs · Media Sales House
Ad Alliance vs Goldbach Group
Structured technology and market comparison · 2026
Direct Feature Comparison
Ad Alliance · vs · Goldbach GroupGerman cross-media sales house for RTL and partner inventory.
Swiss cross-media advertising sales house and inventory monetisation platform.
Analyze all overlapping signals and tech stacks for Ad Alliance and Goldbach Group
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Ad Alliance and Goldbach Group?
When comparing Ad Alliance and Goldbach Group, both platforms operate within the Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Media Sales & Inventory Monetisation ecosystem. Ad Alliance is positioned as German cross-media sales house for RTL and partner inventory, whereas Goldbach Group focuses on Swiss cross-media advertising sales house and inventory monetisation platform. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Ad Alliance and Goldbach Group?
When evaluating Ad Alliance and Goldbach Group, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Media Sales & Inventory Monetisation. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Ad Alliance vs Goldbach Group
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Ad Alliance
Recent Signals
- ·DWDLMeasurement
Frank Vogel named new AGF supervisory board deputy chair
Frank Vogel, CEO of Ad Alliance, which markets advertising for RTL Deutschland and Sky, has been elected as the new deputy chairman of the supervisory board at AGF Videoforschung. He succeeds Carsten Schwecke, who vacated his mandate after leaving RTL Deutschland. The chairmanship remains with Matthias Eckert from Hessischer Rundfunk. Kerstin Niederauer-Kopf, chair of AGF's executive board, highlighted Vogel's expertise in advertising and moving-image markets as valuable for the further development of measurement systems and standards. Vogel emphasized the need for comparability in an increasingly diverse media landscape and pledged to advance measurement for a convergent moving-image and advertising market. AGF measures TV ratings and cross-media moving-image usage in Germany, with shareholders including ARD, RTL Deutschland, ProSiebenSat.1, Sky Deutschland, and others.
- Frank Vogel elected deputy chairman of AGF supervisory board.
- Vogel is CEO of Ad Alliance, responsible for RTL and Sky advertising marketing.
- He succeeds Carsten Schwecke, who left after departing RTL Deutschland.
- ·MeediaTV Measurement
Frank Vogel Appointed Deputy Chairman of AGF Supervisory Board
Frank Vogel, CEO of Ad Alliance, has been elected as the new Deputy Chairman of the Supervisory Board at AGF Videoforschung, Germany's leading TV audience measurement body. He succeeds Carsten Schwecke, who resigned from the position after leaving RTL earlier this year. Schwecke is set to become Managing Director of MediaMarktSaturn Marketing starting November 1. Matthias Eckert of Hessischer Rundfunk remains Chairman. Vogel, who has led Ad Alliance since 2022 and since June 2026 also oversees RTL's national and international marketing and adtech strategy, brings extensive experience in marketing and market research. AGF Videoforschung's CEO, Kerstin Niederauer-Kopf, emphasized the importance of this appointment for the further development of their measurement systems and standards.
- Frank Vogel, CEO of Ad Alliance, was elected as Deputy Chairman of the AGF Supervisory Board.
- He succeeds Carsten Schwecke, who resigned after leaving RTL.
- Matthias Eckert (Hessischer Rundfunk) remains Chairman of the AGF Supervisory Board.
- ·DWDLTV Advertising
German TV Sales Houses Shift to Selling Business Outcomes
At the dmexco digital marketing fair in Cologne, German TV advertising sales houses (Ad Alliance, Seven.One Media, Visoon) presented strategies to overcome the TV advertising crisis by integrating data and targeting capabilities. They emphasized moving beyond mere reach to delivering measurable business results for advertisers. Seven.One Media demonstrated a case with More Nutrition, linking TV spot airings with Shopify data to show traffic spikes. Visoon advocated for a converged approach across linear TV, streaming, and addressable TV. The industry is working to become more targetable, automated, and measurable, while maintaining the trust and brand-safe environment of traditional television. The shift reflects an effort to compete with digital platforms like Google and Meta by offering data-driven, outcome-based advertising.
- The article was published on 23.09.2026 by DWDL.de.
- Ad Alliance, Seven.One Media, and Visoon presented strategies at dmexco to modernize TV advertising.
- Seven.One Media aims to sell business results, not just contacts.
Goldbach Group
Recent Signals
- ·persoenlich.com NewsCorporate Restructuring
Goldbach Group Restructures, Cuts Up to 35 Jobs in Audience-Media Fusion
Swiss ad marketer Goldbach Group is cutting up to 35 positions following the merger of its audience and media sales units. CEO Christoph Marty discusses the move in an interview, citing the need for leaner structures and agility in a changing media market. This is the third restructuring in three years, with over 110 positions eliminated since 2024. The company states no further measures are planned, but processes are continuously reviewed. The restructuring is backed by shareholders TX Group, RTL, and Seven.One.
- Goldbach Group eliminates up to 35 jobs due to fusion of audience and media marketing.
- Over 110 positions cut since 2024.
- Restructuring is backed by shareholders TX Group, RTL, and Seven.One.
- ·persoenlich.com NewsPublic Relations / Communications education involving AI
HWZ names joint heads for two CAS
HWZ has appointed Iris Blättler and Ursula Nötzli as joint directors of its continuing-education programmes CAS Corporate Communications with AI and CAS Strategic Communications Management with AI. Nötzli, who previously led both programmes alone, is now a partner at Swiss consultancy Hirzel.Neef.Schmid.Konsulenten after leaving TX Group in 2024. Blättler brings around 20 years' experience in communications, marketing and journalism, having served as Head of Corporate Communications at Goldbach and previously as Nötzli's deputy at TX Group; she left Goldbach in a redundancy and will begin a new role in September. Valerio Stallone of HWZ welcomed Blättler as a complement to the team. Together they plan to advance the curricula with dialog-driven, practical teaching that emphasizes leadership and cautious, human-responsible use of AI (e.g., human review for crises and avoiding confidential data in open tools).
- Iris Blättler and Ursula Nötzli appointed co-directors of CAS Corporate Communications with AI and CAS Strategic Communications Management with AI at HWZ.
- Ursula Nötzli previously served as sole programme director; she is now a partner at Hirzel.Neef.Schmid.Konsulenten and left TX Group in 2024.
- Iris Blättler has ~20 years' experience, was Head of Corporate Communications at Goldbach, previously deputy to Nötzli at TX Group, left Goldbach in a redundancy and will start a new role in September.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Ad Alliance and Goldbach Group share across the market ecosystem.