Observed Signal · Nov 3, 2026 · Corporate Update · Source: hyScore.io · Impact: 2/5
CSQI - Content Signal Quality Index für CTV - Oktober 2026
hyScore.io has published its Content Signal Quality Index (CSQI) for Connected TV (CTV) for October 2026, revealing an overall market signal quality score increase of +5.4 to 24.4 out of 100. High-reach publishers led in scalability and reliability, with SevenOne Media achieving a CSQI of 78.2 and Exaring scoring 72.9, both earning the highest Confidence-Grade A. Meanwhile, Funke Digital reached 57.9 and Ad Alliance recorded 26.3, both receiving Confidence-Grade B.
The index highlights differences in content signal transmission and data confidence among major German CTV supply partners, which is critical for programmatic contextual targeting and brand safety verification.
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Key Takeaways & Evidence Grounding
- Overall CTV market signal quality increased by +5.4 points month-over-month to reach a CSQI of 24.4 out of 100 in October 2026.
- SevenOne Media GmbH achieved a CSQI score of 78.2 with Confidence-Grade A.
- Exaring AG improved by +8.0 points month-over-month to a score of 72.9, maintaining Confidence-Grade A.
- Funke Digital GmbH increased by +1.1 points to 57.9, while Ad Alliance GmbH rose by +0.9 points to 26.3, both holding Confidence-Grade B.
Connected Companies & Entities
1 Entity mapped“hyScore.io published the October 2026 edition of the Content Signal Quality Index (CSQI) for Connected TV.”
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