Observed Signal · Aug 24, 2026 · Personnel - Death · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
Beat Holenstein, APG|SGA Executive, Has Died
Beat Holenstein, a long-serving executive at Swiss outdoor-advertising company APG|SGA, has died. Holenstein joined APG|SGA in 1996 and held multiple leadership roles across marketing, partner & product management, and regional account management. From early 2026 he served on the company's executive management responsible for Marketing. He held an EMBA in Smart and Digital Marketing (2020) and served in governance roles including board member of the Verband Aussenwerbung Schweiz, trustee of Stiftung Lauterkeit, and chairman of SPR+. The obituary was published on August 24, 2026.
Obituary of a senior executive at a major Swiss out-of-home media sales company; relevant to OOH industry and local market relationships but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Beat Holenstein, a long-time APG|SGA executive, has died.
- He joined APG|SGA in 1996 and worked there for more than 30 years in various roles.
- From early 2026 he was a member of APG|SGA's executive management responsible for Marketing; previous executive roles included leading Marketing & Partner Market (2023–2025), Marketing & Innovation (2019–2023), and Partner & Product Management (2011–2019).
- Earlier roles at APG|SGA included Head of Marketing/Acquisition (2009–2011), Branch Manager Zurich with national key-account responsibility (2001–2008), Realisation Manager (1998–2000) and Agency Manager (1996–1997).
- He held an EMBA in Smart and Digital Marketing (2020) and served as a board member of Verband Aussenwerbung Schweiz, trustee of Stiftung Lauterkeit, and chairman of SPR+.
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Beat Mühlemann, former Migros marketing chief, dies
Beat Mühlemann, a prominent Swiss advertising and marketing figure, has died at age 76. His 44-year career included roles at agencies such as M.R. Hofer, TBWA (Paris), Advico Y&R, McCann Erickson, Wirz, Facts and Publicis. He served as Head of Marketing and Communication for Migros from 2000 to 2007, shaping the retailer's marketing presence, and was named “Werber des Jahres” in 2005. Later roles included team leader at Publicitas, CEO of McCann Erickson, and a three-year tenure as director of SAWI. He spent his last seven years living with his wife Verena Lüchinger in France’s Périgord, where they renovated an old manor. Mühlemann came from a family with a graphic-design background and was born and raised in Bern.
Markus Fischer Returns to APG|SGA as Transport Head
Markus Fischer will rejoin APG|SGA on 1 June 2026 to lead the company's Transport Advertising unit. Fischer previously worked at APG|SGA from 2011 to 2023 before moving to CH Media, where he most recently served as Head of Sales Regional Publishing. At APG|SGA he will report to Michael Sutter, Head of Sales Regions and Transport Advertising. Andreas Steltzlen, Fischer's predecessor, will transition to the role of Key Account Manager and Project Lead for Transport Advertising until his retirement. The appointment is presented as a leadership return that preserves institutional knowledge and partner relationships within APG|SGA's transport advertising business.
Former Euro RSCG/Havas CEO Bob Schmetterer Dies
Bob Schmetterer, a veteran advertising executive who served as chairman and CEO of Euro RSCG (which later became Havas Worldwide) and was a founding partner of Messner Vetere Berger Carey Schmetterer (MVBCS), has died at age 82. Over a 35-year career he helped push agencies into digital marketing, pioneering early website development and banner advertising, and worked with clients including New Balance, Volvo and NASDAQ. MVBCS was acquired by Euro RSCG and later renamed Messner Vetere Berger McNamee Schetterer (MVBMS). Schmetterer published Leap! A Revolution in Creative Business Strategy (2003), where he trademarked the concept 'creative business ideas.' Colleagues from Havas and industry peers paid tribute to his strategic and creative influence. He is survived by his wife, Stacy Chiarello Schmetterer, two sons and a granddaughter.
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