Observed Signal · May 28, 2026 · Hiring · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
Markus Fischer Returns to APG|SGA as Transport Head
Markus Fischer will rejoin APG|SGA on 1 June 2026 to lead the company's Transport Advertising unit. Fischer previously worked at APG|SGA from 2011 to 2023 before moving to CH Media, where he most recently served as Head of Sales Regional Publishing. At APG|SGA he will report to Michael Sutter, Head of Sales Regions and Transport Advertising. Andreas Steltzlen, Fischer's predecessor, will transition to the role of Key Account Manager and Project Lead for Transport Advertising until his retirement. The appointment is presented as a leadership return that preserves institutional knowledge and partner relationships within APG|SGA's transport advertising business.
Regional leadership appointment at a major Swiss OOH media owner affects transport-advertising sales and client relationships but is not industry-shifting.
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Key Takeaways & Evidence Grounding
- Markus Fischer will join APG|SGA on 1 June 2026 to lead the Unit "Transport Advertising".
- Fischer previously worked for APG|SGA from 2011 to 2023 and then moved to CH Media as Head of Sales Regional Publishing.
- Fischer will report to Michael Sutter, Head of Sales Regions and Transport Advertising at APG|SGA.
- Andreas Steltzlen, the outgoing head of the unit, will become Key Account Manager and Project Lead Transport Advertising until his retirement.
- Article published on 2026-05-28 by persoenlich.com / persoenlich Verlags AG.
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Xavier Gostely to Lead APG|SGA Romandie
APG|SGA has appointed Xavier Gostely as head of its Romandie sales region, effective 1 July 2026. He succeeds Daniel Meister, who is leaving the company after six years. In his new role Gostely will have overall responsibility for sales in the West Switzerland (Romandie) region and will report to Michael Sutter, Head of Sales Regions and Transport Advertising. Gostely's background includes sales leadership at Magenta Eko / GTS Solar and prior key-account and leadership roles at Romande Energie, Swisscom Broadcast and Philip Morris. APG|SGA described the change as occurring "at Meister's own request."
Markus Geprägs Returns to Müller as Marketing Head
Markus Geprägs has rejoined the Unternehmensgruppe Theo Müller (Müller) as Head of Group Marketing Dairy, effective 1 July 2026. Lebensmittelzeitung reports Geprägs is a returning executive to the company, and his appointment contributes to a growing number of returnees in Müller’s management. The article was published on July 1, 2026 and written by Dirk Lenders.
Carsten Schwecke joins MediaMarkt Saturn Retail Media
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