Yieldlove

Ströer Enhances AdTech with Liveramp's Privacy-Focused Solution

Ströer is expanding its identity infrastructure by integrating Liveramp's Authenticated Traffic Solution (ATS) into its proprietary multi-ID adtech stack developed with Ströer SSP GmbH and Yieldlove GmbH. The collaboration enables consent-based linking of user data to Ramp-ID, allowing person-based advertising across open internet inventory while keeping data pseudonymized. ATS is presented as a secure, privacy-conscious way to use first-party data for addressable marketing in a post-cookie world. The rollout across Ströer’s portfolio—comprising more than 250 media brands and thousands of addressable websites—will occur soon. Executives Abdelkader Barjiji (Ströer) and Travis Clinger (Liveramp) emphasize the strategic importance and rising demand for post-cookie solutions in global campaigns.

Taboola bietet auf Display-Inventar der Publisher mit

Taboola has introduced a header bidding service that extends its reach beyond native-feed ads to display inventory across its connected publishers. The new technology, tested since April, lets advertisers bid on every ad unit, monetizing space outside Taboola’s feed. It leverages data intelligence from Taboola’s 500 million daily active users to surface more relevant inventory and attract demand from a native-ad market reportedly supported by about 15,000 advertisers. Ads are delivered according to IAB standards. Taboola founder and CEO Adam Singolda says the move will make the display marketplace more attractive for both advertisers and publishers. Ströer becomes the first marketer in the DACH region to deploy the solution, integrating it with Yieldlove under Barjiji’s leadership to optimize yield and reader experience. The shift is mirrored by participation from other DSPs, including Outbrain, signaling growing competition in the header bidding space.

Top Publishers Adopt Taboola’s New Header Bidding Solution, Unlocking Incremental Revenue - ExchangeWire.com

Taboola announced Taboola Header Bidding, a new capability that expands its native bidding service launched in April 2022. The solution enables advertisers to reach 500 million daily active users across IAB-standard display placements on Taboola’s publisher network, while allowing publishers to generate incremental revenue from existing display inventory. Taboola reports engagement from 15,000 direct advertisers and notes the potential to scale to 9,000 publishers in coming years. Ströer is identified as the first sales house in the DACH region to adopt the header bidding capability via Yieldlove, with the partnership extended through 2028. Key leadership remarks from Taboola’s Adam Singolda emphasize broader reach and healthier display marketplaces, reflecting ongoing collaboration with top publishers and advertisers.