Statista
Subscription market intelligence and statistics platform for business research.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Statista GmbH
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- Germany
- Company size
- 1,001–5,000
- Market role
- Data Provider / Broker
- Official website
- statista.com
What Statista does
Statista operates a data-as-a-service and research subscription model. It aggregates, standardises, verifies, and packages third-party and proprietary data into searchable digital products that customers license for ongoing use. It extends this core platform with premium modules such as market forecasts, consumer insights, e-commerce analytics, API access, and bespoke research and advisory services, increasing revenue per account across self-serve and enterprise contracts.
Category differentiation
Statista is a commercial market intelligence and statistics platform, not a government statistics office or a general-purpose BI software vendor. It competes with research and business information providers rather than with pure data visualisation tools alone.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Statista GmbH is a Germany-based data and market intelligence company that sells access to statistics, forecasts, consumer research, and benchmarking tools through a subscription platform, API products, and managed research services. Its core business is licensing structured datasets and verified insights drawn from thousands of sources, which users access through downloadable charts, datasets, reports, and enterprise integrations. The company makes money primarily from recurring subscriptions for its data platform and specialist insight products, supplemented by enterprise API access, bespoke research, strategy consulting, and data-driven content services. Its direct customers are business professionals, analysts, strategy teams, marketers, consultants, academics, and enterprise data teams that use Statista for research, planning, benchmarking, and decision support.
Company news briefing
Briefing updated:
Amid ongoing private equity takeover speculation surrounding parent company Ströer and potential divestment plans, Statista has integrated its product and technology divisions under the leadership of Shriram Ganesh. Financial results for H1 2026 indicated a softening in organic revenue within Ströer's DaaS and E-commerce segment, which includes Statista. Meanwhile, consumer research published by Statista highlights ongoing market trends in ad-supported streaming services across Germany.
Business model & monetisation
The company uses a subscription-led monetisation model for platform access and specialist insight products, with tiered plans ranging from limited access to full premium and enterprise packages. It also monetises via enterprise API licensing, customised research engagements, strategy consulting, rankings programmes, and data-driven content production services. Revenue therefore mixes recurring software-style subscriptions with service fees and data licensing.
- Platform subscriptions
- Software Subscription
- Premium insight modules and specialist databases
- Software Subscription
- Enterprise API access and data licensing
- Pay-per-Use
- Custom research and analytics services
- Service Fee
- Strategy consulting and communication services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- YouGov
Market research and consumer insights platform built on a proprietary panel.
- PitchBook
Private markets data and analytics platform for institutional professionals.
- Morningstar
Financial data, research and investment analytics platform provider.
- GlobalData
Enterprise intelligence platform combining proprietary data, experts and AI.
- Mintel
B2B market intelligence and consumer research subscription company.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Statista Combines Product and Technology Divisions: Shriram Ganesh Appointed to Lead the Integrated Organization
Recorded impact score: 3.5/5
Statista announces the integration of its Product and Technology divisions, with Shriram Ganesh appointed to lead the combined organization.
Ströer Grows on Strong Out-of-Home Advertising
Financials · Recorded impact score: 4/5
Ströer delivered modest H1 2026 improvements and a slightly stronger Q2, confirming full‑year guidance. H1 group revenue was €1.037bn (organic +2.7%; reported ~6%) with adjusted EBITDA €273m, adjusted EBIT €115m, adjusted consolidated result €56m and operating cash flow €161m. Core OoH Media grew strongly (revenue €491m, +8%; segment adjusted EBITDA €224m), led by DOOH (approx. 18.5% growth). Digital & Dialog Media revenue rose to €476m (Digital €208m; Dialog €267m) while segment adjusted EBITDA slipped to about €57m. DaaS & E‑Commerce softened (revenue ~€156m; adjusted EBITDA ~€11m), with Statista down organically and Asam lower. Q2 revenue was ~€542m (+7%) with adjusted EBITDA ~€154m and net income €29.7m (-8%). Management expects continued OoH momentum in Q3, confirmed the full‑year outlook, and remains subject to takeover speculation.
- H1 2026: Group revenue €1.037bn (organic +2.7%; reported ~6%); adjusted EBITDA €273m; adjusted EBIT €115m; adjusted consolidated result €56m; operating cash flow €161m.
- OOH Media: revenue €491m (+8%); segment adjusted EBITDA €224m; DOOH growth ~18.5%; management expects mid‑single‑digit OOH revenue growth in Q3.
Explore company relationships
Questions about Statista
What is Statista?
Statista is a subscription-based market intelligence and statistics platform that provides licensed datasets, forecasts, reports, and research services for business and institutional users.
Who uses Statista?
Its users include analysts, marketers, strategy teams, consultants, academics, enterprise developers, BI teams, and companies that need market, consumer, and competitive intelligence.
How does Statista make money?
Statista makes money through recurring subscriptions, premium insight products, enterprise API licensing, custom research, consulting, rankings, and data-driven content services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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