GWI
Consumer insights platform built on proprietary global survey data.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Trendstream Limited
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- 25 Farringdon Street, London, EC4A 4AB, United Kingdom
- Company size
- 501–1,000
- Market role
- Data Provider / Broker
- Official website
- gwi.com
What GWI does
GWI operates a data-and-software business model centred on a proprietary consumer survey asset. It collects and maintains large-scale global survey data, packages that data into subscription software and API products, and augments the platform with managed research services for clients that want interpreted outputs rather than self-service analysis. Value is created by turning continuously refreshed survey responses into usable audience, brand, and market intelligence embedded within customer workflows.
Category differentiation
GWI is a B2B consumer insights and market intelligence platform, not a consumer app, ad network, or generic AI model provider. It competes more directly with survey-based research and audience intelligence vendors than with media buying platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
GWI is a UK-headquartered B2B consumer insights company that sells access to a proprietary global survey dataset through a software platform, APIs, integrations, and managed research services. Its core offer is instant access to structured audience and market insight for marketing, media, product, and strategy teams, with tools for crosstabs, dashboards, audience building, and natural-language querying via its AI-assisted Spark product. The company makes money primarily from recurring enterprise subscriptions for platform and data access, with additional revenue from API and integration access and bespoke research services such as brand tracking, audience profiling, segmentation, and analyst support. Its customers are business users rather than consumers, especially brands, agencies, media planners, researchers, analytics teams, and enterprises that need ongoing consumer intelligence across multiple markets.
Company news briefing
Briefing updated:
Building on its recent executive leadership overhaul, GWI continues to solidify its position as a primary data provider for AdTech innovation. Its joint research with Givsly remains central to the deployment of AI-powered synthetic-audience tools for values-based targeting, while its datasets continue to highlight structural monetisation gaps in digital audio. Additionally, GWI’s audience metrics are being increasingly utilised to inform AI-enhanced retail planning and benchmark YouTube’s ROI against traditional media. These developments reinforce GWI's role in providing the foundational metrics required to navigate shifting consumer behaviours and channel fragmentation.
Business model & monetisation
GWI primarily monetises through enterprise SaaS subscriptions for access to its insights platform and proprietary dataset. It also monetises through data and API licensing, paid integrations that embed insight into external dashboards and AI workflows, and managed service fees for brand tracking, audience profiling, segmentation, and analyst-led custom analysis. Commercially, this is a mixed model of recurring subscription revenue plus add-on services and programmatic access.
- Platform subscriptions
- Recurring SaaS access to insight tools and data
- Data and API access
- Subscription or usage-based licensing for programmatic access
- Managed research services
- Project-based or retainer fees for brand tracking, segmentation, and profiling
- Analyst support
- Bespoke service fees for custom analysis and reporting
- Integrations
- Add-on commercial packages tied to embedding data into workflows
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
GlobalWebIndex
IAB vendor record: 536
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 7, 8, 9
- Declared feature IDs
- 1, 2, 3
Products & market categories
Competitors & alternatives
- Morning Consult
Consumer insights platform and research provider for enterprises.
- EMARKETER
B2B research platform for media, advertising, and commerce intelligence.
- YouGov
Market research and consumer insights platform built on a proprietary panel.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
6 consumer trends to watch in 2025
Recorded impact score: 3/5
New research from GWI reveals the real-world consequences of unchecked AI to the advertising and marketing sector; from costly mistakes to customer complaints and lasting reputational damage.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Customer Success Manager(Senior) | Revenue | London, UK | |
| Junior Research Operations Executive(Junior) | Research & Insight | Athens, GR | |
| Senior Solutions Consultant(Senior) | Revenue | New York City, USA | |
| Sales Development Representative(Junior) | Revenue | London, UK | |
| Join our Technology Talent Pool(Mid-Level) | Your dream job not (yet) open? Submit a prospect application here. | Any location |
Explore company relationships
Questions about GWI
What is GWI?
GWI is a B2B consumer insights company that provides access to a proprietary global survey dataset through software, APIs, and research services.
Who uses GWI?
Its users include marketing teams, media planners, agencies, researchers, product teams, analytics teams, and enterprises that need audience and market intelligence.
How does GWI make money?
It earns revenue from recurring platform subscriptions, data and API licensing, integrations, and managed research services such as brand tracking and analyst support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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