EMARKETER

EMARKETER operates a hybrid B2B intelligence model. It creates proprietary research and forecasts, packages them into a subscription platform, and sells access to businesses that need ongoing market and competitive intelligence. It extends this core asset through higher-value analyst advisory services, audience monetisation via sponsorships and advertising, and event programming that reinforces both subscription demand and advertiser interest.

EMARKETER is a US-based B2B market intelligence company focused on media, advertising, marketing, and commerce. Its core offering is a subscription research platform that provides proprietary datasets, forecasts, charts, benchmarks, reports, and analyst insights to support planning, market sizing, and decision-making. The company also offers an AI-assisted research interface embedded in its platform to help subscribers retrieve relevant insights more quickly.

Beyond subscriptions, EMARKETER monetises its audience and expertise through bespoke advisory work, sponsorship and advertising programmes, and live or virtual events. Its paying customers are primarily enterprise marketing teams, agencies, analysts, strategists, and other business decision-makers rather than consumers.