Market & Financial Intelligence Platforms · MarTech Vendor
EMARKETER
B2B research platform for media, advertising, and commerce intelligence.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- EMARKETER Inc.
- Entity type
- COMPANY
- Founded
- 1996
- Headquarters
- 685 Third Avenue 21st Floor New York, NY 10017
- Company size
- 201–500
- Market cluster / sector
- Market & Financial Intelligence Platforms
- Market role
- MarTech Vendor
- Official website
- emarketer.com
What EMARKETER does
EMARKETER operates a hybrid B2B intelligence model. It creates proprietary research and forecasts, packages them into a subscription platform, and sells access to businesses that need ongoing market and competitive intelligence. It extends this core asset through higher-value analyst advisory services, audience monetisation via sponsorships and advertising, and event programming that reinforces both subscription demand and advertiser interest.
Category differentiation
EMARKETER is a B2B market intelligence and research platform, not a consumer media publisher or an adtech buying platform. It is closer to a specialised analyst and data provider than to a general news site.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
EMARKETER is a US-based B2B market intelligence company focused on media, advertising, marketing, and commerce. Its core offering is a subscription research platform that provides proprietary datasets, forecasts, charts, benchmarks, reports, and analyst insights to support planning, market sizing, and decision-making. The company also offers an AI-assisted research interface embedded in its platform to help subscribers retrieve relevant insights more quickly. Beyond subscriptions, EMARKETER monetises its audience and expertise through bespoke advisory work, sponsorship and advertising programmes, and live or virtual events. Its paying customers are primarily enterprise marketing teams, agencies, analysts, strategists, and other business decision-makers rather than consumers.
Company news briefing
Briefing updated:
Recent industry insights from eMarketer and Bain & Company identify onsite advertising formats as core growth drivers for retail media networks amid expanding AI-driven platforms. Concurrently, eMarketer forecasts OpenAI's advertising revenue to reach $5.41 billion by 2030, underscoring the rising monetisation potential of conversational search interfaces.
Business model & monetisation
The primary monetisation model is recurring subscription revenue from access to the PRO+ research platform. Secondary revenue comes from bespoke advisory engagements sold as managed services, sponsorship and advertising packages sold against EMARKETER’s owned audience and content, and event-related revenue from participation and sponsorship. Commercially, this is a mix of SaaS-style subscriptions, service fees, and media sales.
- Research platform subscriptions
- Software Subscription
- Custom advisory engagements
- Service Fee
- Advertising and sponsorship programmes
- Ad-Supported
- Live and virtual events
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Competitors & alternatives
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B2B advertiser research platform and consultancy for the advertising industry.
Subscription market intelligence and statistics platform for business research.
Research platform with panel access, analytics and managed insight services.
Enterprise market intelligence platform for company, market and private capital research.
Financial data, analytics and media for professionals and investors.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Pixability Launches Pixie to Detect AI Slop on YouTube
Platform · Recorded impact score: 3/5
Pixability, a YouTube technology and data platform, has launched a new solution called Pixie to help brands and agencies avoid AI-generated 'slop' content on YouTube. The tool uses a combination of human verification and AI to identify and exclude made-for-advertising content, clickbait, and 'brain rot' videos from ad placements. Pixability assesses over 8 billion YouTube videos across 40 million channels. The launch comes as studies show a significant portion of YouTube feeds are AI-generated, and 53% of U.S. media experts cite ad adjacency to generative AI content as a top challenge in 2026. Pixability partners with Famous Birthdays to verify human creators. The company claims that avoiding slop can improve conversion rates by over 50%.
- Pixability launched a new solution called Pixie to detect and exclude AI-generated slop content on YouTube.
- Pixability assesses over 8 billion YouTube videos across 40 million channels.
EMARKETER acquires research arm of RetailX for global expansion of trusted retail brand rankings
Recorded impact score: 2/5
EMARKETER acquires research arm of RetailX for global expansion of trusted retail brand rankings
B2B CTV Budgets Need Evidence Now
CTV · Recorded impact score: 3/5
This article advises B2B marketing teams to run CTV tests before finalizing their 2027 budgets. It argues that without first-party data, CTV budget lines are often cut or based on unverified vendor claims. The piece outlines a 90-day test plan to gather planning inputs on reach, cost, creative viability, and early website signals from targeted accounts. It warns that incrementality and payback cannot be proven in a quarter and recommends a narrow, focused test design with premium inventory. The article also notes industry trends like rising ad loads on platforms such as Prime Video, flattening CPMs, and buyer concerns about inventory quality, citing IAB research.
- B2B teams typically finalize 2027 plans by Thanksgiving.
- A 90-day CTV test can provide planning inputs on reach, cost, creative viability, and early site signals.
Retail Media Can Build Brands—Including Ways Other Media Can’t
Retail Media · Recorded impact score: 3/5
This opinion column argues that retail media, often dismissed as performance-only, is a powerful brand-building channel. It challenges Mark Ritson's critique by citing research from Binet & Fields and Ebiquity that brand building should account for 55-60% of ad spend, while most budgets go to performance. The author claims retail media offers reach, mental availability, and higher ROI, citing Emarketer data showing its share across formats. P&G's off-site retail media investment reportedly doubled in a year. The piece advises shifting budgets from low-performing performance channels and black-box AI tools to retail media, emphasizing causal modeling over MMM to reveal its true value. It positions retail media as a complement to TV, not a threat.
- Emarketer data shows retail media constitutes 29% of search, 11% of programmatic display/video, 6% of social, 16% of CTV, and 15% of DOOH ad spend.
- Sensor Tower data indicates Procter & Gamble's off-site retail media investment more than doubled in the past year.
OpenAI ChatGPT Ads Business Hits $1B Annual Run Rate
Platform · Recorded impact score: 4/5
OpenAI's ChatGPT Ads have reached a $1 billion annualized revenue run rate within 200 days of launch, with over 100,000 advertisers. The system uses a bespoke advertising stack with a post-trained frontier LLM as an 'orchestrator' managing retrieval, ranking, and auction, while separating ad selection from answer generation to maintain neutrality. Stateful ad sessions track evolving user intent. OpenAI is expanding its self-serve Ads Manager to India, the Middle East, North Africa, and 31 European countries, offering new tools like quick onboarding, CPC bidding, and a Conversions API. However, performance issues persist (CTR 0.6%–0.91% vs Google's 6.4%, 14.35% off-topic ads), and advertisers seek better measurement and integrations, considering the channel experimental. OpenAI projects $2.5 billion ad revenue in 2026, but eMarketer forecasts $5.41 billion by 2030.
- ChatGPT Ads reached $1B annualized revenue run rate within 200 days of launch, with over 100,000 advertisers.
- The ad stack uses a custom post-trained LLM as an 'orchestrator' for retrieval, ranking, and auction, with separate ad selection from answer generation.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| VP of Growth Marketing(VP) | • Growth | New York, New York, United States | |
| Vice President, Revenue Operations(VP) | • Sales Operations & Enablement | New York, New York, United States | |
| Account Manager(Mid-Level) | • Account Management | New York, New York, United States | |
| Upcoming Roles | New Business Sales(Mid-Level) | • New Business Sales | EMARKETER | |
| Upcoming Roles | Account Management(Mid-Level) | • Account Management | EMARKETER |
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Questions about EMARKETER
What is EMARKETER?
EMARKETER is a B2B market intelligence company that provides research, forecasts, datasets, and analyst insights on media, advertising, marketing, and commerce.
Who uses EMARKETER?
Its users include marketing teams, media planners, analysts, strategists, agencies, brands, and enterprise decision-makers that need ongoing market intelligence.
How does EMARKETER make money?
It primarily earns subscription revenue from its research platform, with additional income from advisory services, sponsorships, advertising, and events.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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