IDC
IDC is a technology market intelligence, data, benchmarking and advisory provider.
Analyst Perspective
International Data Corporation is a B2B market intelligence and technology research firm focused on the global ICT sector. It sells subscription research, proprietary datasets, benchmarking products, advisory access, custom research, software-assisted procurement tools, and industry events to technology vendors, enterprise IT buyers, investors, and strategy teams. The company makes money primarily from recurring subscriptions to research and data products, supplemented by bespoke analytics projects, licensed content, event sponsorships, and platform access. Its value proposition is based on a large global analyst network, extensive proprietary technology market data, and established research methodologies that help clients with market sizing, competitive analysis, sourcing, budgeting, and go-to-market planning.
Analyst Signal Briefing
Updated: 2 Jul 2026As a Blackstone portfolio company, IDC continues to provide critical market intelligence for the AI and mobile hardware sectors. Recent analysis from the firm highlights how extended software support for legacy devices enhances device longevity and resale value, despite specific hardware requirements for advanced AI features. Furthermore, IDC’s research is being utilised to validate the adoption of emerging agent-native web protocols. These insights reinforce IDC’s role as a primary analytical authority supporting the AI infrastructure and performance-driven investments prioritised by its parent company.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about IDC
Category Differentiation
This is the technology market intelligence firm International Data Corporation, not a government agency, standards body, or a generic data consultancy. It competes with research firms such as Gartner and Forrester rather than operating as an adtech platform or consumer data broker.
IDC: About
IDC operates a recurring-information-services model built around proprietary research, structured data assets, analyst expertise, and adjacent services. It creates value by collecting and standardising large volumes of ICT market data, packaging that information into subscription products and decision-support tools, and then extending those assets into custom consulting, procurement support, and event sponsorship opportunities.
How IDC Works & Monetises
Business model analysis and core revenue streams
IDC primarily monetises through subscription licences for research programmes, tracker products, and proprietary data assets. Additional revenue comes from enterprise and multi-seat contracts, bespoke custom research and analytics engagements priced per project, licensing of proprietary content and datasets, SaaS-style access to tools such as vendor evaluation workflows, and sponsorship or exhibitor fees tied to conferences and summits.
Revenue Channels
Side-by-Side Comparisons
Compare IDC directly with top competitors
Products & Services in Categories
Verified structural categorizations from the graph
IDC: Key Competitors & Alternatives
- Analyze Profile →
Mobile industry association monetising data, standards, services, training and events.
- Analyze Profile →
Enterprise research, advisory and benchmarking subscriptions for business leaders.
- Analyze Profile →
Media measurement, ad intelligence, and content data provider.
- Analyze Profile →
Market research group with panels, analytics and self-service insight tools.
- Analyze Profile →
Global membership body for market research and insights professionals.
Recent Signals (IDC)
Treasure AI Named Leader in 2026 IDC MarketScape
Treasure AI has been named a Leader in both the 2026 IDC MarketScape assessments for Worldwide AI-Enabled Customer Data Platforms for B2C and B2B users. IDC highlighted strengths across consumer and enterprise use cases — including hybrid deployment, AI agent-based workflow automation, account-centric data models and predictive scoring. Treasure AI’s Intelligent CDP (TD ICDP) consolidates first-party, anonymous and off-platform data into identity-resolved profiles to power AI agents and real-time orchestration. The company introduced Treasure AI Studio in April 2026 (a conversational AI workspace) and launched a free always-on version of the platform in June 2026. Company executives (Rafa Flores) and IDC analysts (Tapan Patel) framed the recognition as validation of AI-driven, data-governed customer operations.
Read original sourceTreasure AI Named Leader in IDC MarketScape
Treasure AI (the business name of Treasure Data, Inc.) has been named a Leader in both IDC MarketScape assessments for Worldwide AI-Enabled Customer Data Platforms for B2C and B2B users (2026). IDC highlighted strengths including hybrid deployment, AI agent–based workflow automation, shared and account-centric customer models, contextual real-time orchestration, and predictive scoring. Treasure AI’s Intelligent CDP (TD ICDP) consolidates first-party, anonymous, and off-platform data into identity-resolved profiles to power AI agents across marketing, sales, and service. The company introduced Treasure AI Studio, a conversational AI workspace, in April 2026 and launched a free always-on version in June 2026. Company executives (Rafa Flores) and IDC analysts (Tapan Patel) framed the recognition as validation of AI-native, data-governed customer operations that enable real-time automation with human oversight.
Read original sourceEven Realities Raises $150M, Reaches $1B Valuation
Even Realities, a Shenzhen-based smart-glasses startup founded in 2023 by ex-Apple engineer Will Wang, raised $150 million in a pre-Series B round that values the company at $1 billion. Investors named in the round include Meituan and Tencent, alongside Chinese VC and PE backers such as CDH Investment, Monolith Management and CVC Capital; earlier rounds included Hong Kong’s Unicorn Capital Partners and Cyanhill Capital. The company sells display-first, camera-less AR glasses (Even G2) with a companion control ring (Even R1), emphasizes user privacy and has a majority of its users and roughly 80% of its developer community in the U.S. Industry data from IDC shows smart-glasses shipments surged and that Meta holds roughly 70% market share; IDC forecasts shipments could exceed 50 million by 2030. Earlier reporting in our database also notes Even Realities developed a proprietary optical system (Even HAO), has sold more than 10,000 pairs and expanded headcount substantially.
Read original sourceIDC: Frequently Asked Questions
What is IDC?
IDC is a B2B technology market intelligence firm that provides research subscriptions, proprietary datasets, benchmarking, advisory services, procurement support tools, and industry events.
Who uses IDC?
IDC is used by technology vendors, enterprise IT and procurement teams, CIOs, investors, marketers, finance teams, and strategy leaders that need technology market data and analysis.
How does IDC make money?
IDC makes money mainly from recurring subscriptions to research and data products, plus custom research projects, advisory work, platform access, and event sponsorship or participation fees.
Company Facts
- Founded
- 1964
- Headquarters
- One Beacon Street, Suite 33100, Boston, MA
- Core Segment
- Publisher & Media Owner
- Company Size
- 1,001–5,000
- Official Link
- idc.com
