IDC

IDC operates a recurring-information-services model built around proprietary research, structured data assets, analyst expertise, and adjacent services. It creates value by collecting and standardising large volumes of ICT market data, packaging that information into subscription products and decision-support tools, and then extending those assets into custom consulting, procurement support, and event sponsorship opportunities.

International Data Corporation is a B2B market intelligence and technology research firm focused on the global ICT sector. It sells subscription research, proprietary datasets, benchmarking products, advisory access, custom research, software-assisted procurement tools, and industry events to technology vendors, enterprise IT buyers, investors, and strategy teams.

The company makes money primarily from recurring subscriptions to research and data products, supplemented by bespoke analytics projects, licensed content, event sponsorships, and platform access. Its value proposition is based on a large global analyst network, extensive proprietary technology market data, and established research methodologies that help clients with market sizing, competitive analysis, sourcing, budgeting, and go-to-market planning.