IDC
Technology market intelligence, data, benchmarking and advisory provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- International Data Corporation
- Entity type
- COMPANY
- Founded
- 1964
- Headquarters
- One Beacon Street, Suite 33100, Boston, MA
- Company size
- 1,001–5,000
- Market role
- Publisher & Media Owner
- Official website
- idc.com
What IDC does
IDC operates a recurring-information-services model built around proprietary research, structured data assets, analyst expertise, and adjacent services. It creates value by collecting and standardising large volumes of ICT market data, packaging that information into subscription products and decision-support tools, and then extending those assets into custom consulting, procurement support, and event sponsorship opportunities.
Category differentiation
This is the technology market intelligence firm International Data Corporation, not a government agency, standards body, or a generic data consultancy. It competes with research firms such as Gartner and Forrester rather than operating as an adtech platform or consumer data broker.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
International Data Corporation is a B2B market intelligence and technology research firm focused on the global ICT sector. It sells subscription research, proprietary datasets, benchmarking products, advisory access, custom research, software-assisted procurement tools, and industry events to technology vendors, enterprise IT buyers, investors, and strategy teams. The company makes money primarily from recurring subscriptions to research and data products, supplemented by bespoke analytics projects, licensed content, event sponsorships, and platform access. Its value proposition is based on a large global analyst network, extensive proprietary technology market data, and established research methodologies that help clients with market sizing, competitive analysis, sourcing, budgeting, and go-to-market planning.
Company news briefing
Briefing updated:
Following the collaborative rollout of IDC Quanta, IDC's latest global market intelligence highlights severe supply constraints, projecting a record 16.7% drop in 2026 smartphone shipments alongside a 30% year-on-year surge in India's enterprise infrastructure. IDC analysts further report that Nvidia holds a 55% share of China's server AI accelerator shipments, while tracking high-growth segments such as smart glasses, where Meta commands a 70% market share, and predicting Apple will capture 31% of the emerging foldable smartphone market.
Business model & monetisation
IDC primarily monetises through subscription licences for research programmes, tracker products, and proprietary data assets. Additional revenue comes from enterprise and multi-seat contracts, bespoke custom research and analytics engagements priced per project, licensing of proprietary content and datasets, SaaS-style access to tools such as vendor evaluation workflows, and sponsorship or exhibitor fees tied to conferences and summits.
- Research subscriptions
- Software Subscription
- Data and benchmarking product licences
- Software Subscription
- Custom research and advisory engagements
- Service Fee
- Events and sponsorships
- Service Fee
- Workflow tools and platform access
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- YouGov
Market research and consumer insights platform built on a proprietary panel.
- EMARKETER
B2B research platform for media, advertising, and commerce intelligence.
- MarketsandMarkets
B2B market intelligence platform selling reports, subscriptions and consulting.
- Mintel
B2B market intelligence and consumer research subscription company.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Omnissa launches AI agents and governance for autonomous workspaces
Platform · Recorded impact score: 3/5
Omnissa announced new AI innovations at Omnissa ONE 2026 aimed at advancing autonomous workspaces. These include AI-ready workspaces with Omnissa Cloud PC (running on AWS), Horizon Delegate agent for virtual desktop users, and three new IT agents for autonomous endpoint management: DEX agent, Vulnerability Defense agent, and Windows App Lifecycle agent. The company also introduced Omnissa Elara, an AI governance solution, and a hosted MCP Server for secure agent interactions. The announcements address the rapid adoption of AI tools (usage up nearly 1,000% year over year, mostly unsanctioned) and aim to provide IT with greater visibility, control, and automation.
- Omnissa announced AI innovations at Omnissa ONE 2026.
- Omnissa Cloud PC will initially run on AWS.
IDC Press Releases - Latest Research and Market Insights
Recorded impact score: 3/5
IDC press releases page now includes a new announcement: '2026年 IDC Future Enterprise Awards – Best in Artificial and Generative Intelligence の国内受賞者を発表' dated Sep 29, 2026, highlighting ITOCHU Corporation's win for integrated AI control in grid battery storage. Other recent releases include AI spending forecasts for APAC and Europe, server and storage market growth, and the appointment of Avi Bhagtani as CMO.
2026年 IDC Future Enterprise Awards – Best in Artificial and Generative Intelligence の国内受賞者を発表
Recorded impact score: 2/5
IDCが2026年Future Enterprise Awards国内受賞者を発表。伊藤忠商事が系統用蓄電池事業の統合型AI制御で高い予測精度と収益性を実現し受賞。
pgEdge Launches Starfleet Postgres Cloud Platform for AI
Infrastructure · Recorded impact score: 3/5
pgEdge, a leading open source Postgres company for agentic AI, announced the launch of pgEdge Starfleet, a new Postgres cloud database platform designed to bridge the gap between AI prototypes and production applications. Starfleet combines a smooth developer experience with comprehensive agentic AI tooling, including an MCP server and RAG API server, while offering flexible deployment options (cloud, on-premises, air-gapped) and data sovereignty. It features true copy-on-write database branching, secure-by-default design, and global scalability. The platform is 100% open source Postgres, with pricing starting at $25 per month. This release addresses the challenge that only 46% of AI prototypes reach production, according to IDC and Lenovo research. pgEdge Starfleet is available now with a free 14-day trial.
- pgEdge announced pgEdge Starfleet, a new Postgres cloud platform for AI applications.
- Starfleet includes an MCP server and RAG API server for agentic AI development.
AI Gap: Context is Key, Only 30% Ready
AI & Marketing Strategy · Recorded impact score: 2/5
A MarTech article discusses the gap between AI adoption and readiness in marketing. Gartner's 2026 CMO Spend Survey shows CMOs allocate 15.3% of budgets to AI, but only 30% report mature AI capabilities. Forrester found 88% of B2B marketing organizations have adopted AI, yet face strategy, measurement, and infrastructure challenges. The author argues that as AI automation speeds up execution, competitive advantage shifts to proprietary customer knowledge and context. Companies must preserve organizational memory, document decisions, and connect siloed data to feed AI with better context. IDC predicts 62% of demand gen will be AI-led by 2028. Gartner also reported 49% of U.S. consumers believe GenAI worsened content quality, increasing pressure for credible, high-quality content. The article advises marketing leaders to build systems that capture knowledge and enable continuous learning, turning proprietary experience into a competitive moat.
- Gartner's 2026 CMO Spend Survey: CMOs allocate 15.3% of marketing budgets to AI, but only 30% are ready to scale.
- Forrester reported that 88% of B2B marketing organizations have adopted AI tools or developed their own.
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Questions about IDC
What is IDC?
IDC is a B2B technology market intelligence firm that provides research subscriptions, proprietary datasets, benchmarking, advisory services, procurement support tools, and industry events.
Who uses IDC?
IDC is used by technology vendors, enterprise IT and procurement teams, CIOs, investors, marketers, finance teams, and strategy leaders that need technology market data and analysis.
How does IDC make money?
IDC makes money mainly from recurring subscriptions to research and data products, plus custom research projects, advisory work, platform access, and event sponsorship or participation fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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