COMPANY

IDC

IDC is a technology market intelligence, data, benchmarking and advisory provider.

Analyst Perspective

International Data Corporation is a B2B market intelligence and technology research firm focused on the global ICT sector. It sells subscription research, proprietary datasets, benchmarking products, advisory access, custom research, software-assisted procurement tools, and industry events to technology vendors, enterprise IT buyers, investors, and strategy teams. The company makes money primarily from recurring subscriptions to research and data products, supplemented by bespoke analytics projects, licensed content, event sponsorships, and platform access. Its value proposition is based on a large global analyst network, extensive proprietary technology market data, and established research methodologies that help clients with market sizing, competitive analysis, sourcing, budgeting, and go-to-market planning.

Analyst Signal Briefing

Updated: 2 Jul 2026

As a Blackstone portfolio company, IDC continues to provide critical market intelligence for the AI and mobile hardware sectors. Recent analysis from the firm highlights how extended software support for legacy devices enhances device longevity and resale value, despite specific hardware requirements for advanced AI features. Furthermore, IDC’s research is being utilised to validate the adoption of emerging agent-native web protocols. These insights reinforce IDC’s role as a primary analytical authority supporting the AI infrastructure and performance-driven investments prioritised by its parent company.

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Category Differentiation

This is the technology market intelligence firm International Data Corporation, not a government agency, standards body, or a generic data consultancy. It competes with research firms such as Gartner and Forrester rather than operating as an adtech platform or consumer data broker.

IDC: About

IDC operates a recurring-information-services model built around proprietary research, structured data assets, analyst expertise, and adjacent services. It creates value by collecting and standardising large volumes of ICT market data, packaging that information into subscription products and decision-support tools, and then extending those assets into custom consulting, procurement support, and event sponsorship opportunities.

How IDC Works & Monetises

Business model analysis and core revenue streams

IDC primarily monetises through subscription licences for research programmes, tracker products, and proprietary data assets. Additional revenue comes from enterprise and multi-seat contracts, bespoke custom research and analytics engagements priced per project, licensing of proprietary content and datasets, SaaS-style access to tools such as vendor evaluation workflows, and sponsorship or exhibitor fees tied to conferences and summits.

Revenue Channels

Research subscriptionsSoftware Subscription
Data and benchmarking product licencesSoftware Subscription
Custom research and advisory engagementsService Fee
Events and sponsorshipsService Fee
Workflow tools and platform accessSoftware Subscription

Side-by-Side Comparisons

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IDC: Key Competitors & Alternatives

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Recent Signals (IDC)

https://martechseries.com/feed/Jul 6, 2026

Treasure AI Named Leader in 2026 IDC MarketScape

Treasure AI has been named a Leader in both the 2026 IDC MarketScape assessments for Worldwide AI-Enabled Customer Data Platforms for B2C and B2B users. IDC highlighted strengths across consumer and enterprise use cases — including hybrid deployment, AI agent-based workflow automation, account-centric data models and predictive scoring. Treasure AI’s Intelligent CDP (TD ICDP) consolidates first-party, anonymous and off-platform data into identity-resolved profiles to power AI agents and real-time orchestration. The company introduced Treasure AI Studio in April 2026 (a conversational AI workspace) and launched a free always-on version of the platform in June 2026. Company executives (Rafa Flores) and IDC analysts (Tapan Patel) framed the recognition as validation of AI-driven, data-governed customer operations.

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Business Wire: MarTechJul 6, 2026

Treasure AI Named Leader in IDC MarketScape

Treasure AI (the business name of Treasure Data, Inc.) has been named a Leader in both IDC MarketScape assessments for Worldwide AI-Enabled Customer Data Platforms for B2C and B2B users (2026). IDC highlighted strengths including hybrid deployment, AI agent–based workflow automation, shared and account-centric customer models, contextual real-time orchestration, and predictive scoring. Treasure AI’s Intelligent CDP (TD ICDP) consolidates first-party, anonymous, and off-platform data into identity-resolved profiles to power AI agents across marketing, sales, and service. The company introduced Treasure AI Studio, a conversational AI workspace, in April 2026 and launched a free always-on version in June 2026. Company executives (Rafa Flores) and IDC analysts (Tapan Patel) framed the recognition as validation of AI-native, data-governed customer operations that enable real-time automation with human oversight.

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techcrunchJul 6, 2026

Even Realities Raises $150M, Reaches $1B Valuation

Even Realities, a Shenzhen-based smart-glasses startup founded in 2023 by ex-Apple engineer Will Wang, raised $150 million in a pre-Series B round that values the company at $1 billion. Investors named in the round include Meituan and Tencent, alongside Chinese VC and PE backers such as CDH Investment, Monolith Management and CVC Capital; earlier rounds included Hong Kong’s Unicorn Capital Partners and Cyanhill Capital. The company sells display-first, camera-less AR glasses (Even G2) with a companion control ring (Even R1), emphasizes user privacy and has a majority of its users and roughly 80% of its developer community in the U.S. Industry data from IDC shows smart-glasses shipments surged and that Meta holds roughly 70% market share; IDC forecasts shipments could exceed 50 million by 2030. Earlier reporting in our database also notes Even Realities developed a proprietary optical system (Even HAO), has sold more than 10,000 pairs and expanded headcount substantially.

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IDC: Frequently Asked Questions

What is IDC?

IDC is a B2B technology market intelligence firm that provides research subscriptions, proprietary datasets, benchmarking, advisory services, procurement support tools, and industry events.

Who uses IDC?

IDC is used by technology vendors, enterprise IT and procurement teams, CIOs, investors, marketers, finance teams, and strategy leaders that need technology market data and analysis.

How does IDC make money?

IDC makes money mainly from recurring subscriptions to research and data products, plus custom research projects, advisory work, platform access, and event sponsorship or participation fees.

Company Facts

Founded
1964
Headquarters
One Beacon Street, Suite 33100, Boston, MA
Core Segment
Publisher & Media Owner
Company Size
1,001–5,000
Official Link
idc.com