NelsonHall

NelsonHall operates a specialist information-services model built on proprietary research production, structured vendor assessment methodologies and recurring client access. It creates value by continuously researching IT and transformation markets, packaging that knowledge into subscription programmes, databases, forecast tools and benchmarking frameworks, then monetising deeper analyst access through advisory sessions and vendor-oriented programmes.

NelsonHall is a private B2B research and advisory firm focused on IT services, outsourcing, business process services and digital transformation markets. It provides enterprise buyers, procurement teams, sourcing managers, technology vendors and analyst relations teams with subscription research, market forecasts, contract tracking, vendor intelligence and a proprietary vendor evaluation methodology called NEAT. It also offers analyst-led advisory sessions and workflow portals that support participation in its research programmes.

The company makes money primarily through recurring subscriptions to research programmes and proprietary data products, supplemented by paid advisory engagements and related premium access. Its products are used in sourcing decisions, competitive benchmarking, market sizing, vendor positioning and transformation strategy, placing the firm closer to a specialist market intelligence and advisory provider than a general software vendor.