The main competitors and alternatives to IDC include GSMA, HFS Research, Gartner and 6 others. Tracking companies like IDC provides a complete view of the competitive landscape within the digital advertising ecosystem.
GSMA
COMPANYMobile industry association monetising data, standards, services, training and events.
HFS Research
COMPANYEnterprise analyst firm selling research, advisory and events.
Gartner
COMPANYResearch and advisory firm for enterprise technology and business leaders.
Ipsos
COMPANYMarket research group with panels, analytics and self-service insight tools.
EMARKETER
COMPANYB2B research platform for media, advertising, and commerce intelligence.
Forrester
COMPANYEnterprise research, advisory and benchmarking subscriptions for business leaders.
ESOMAR
COMPANYGlobal membership body for market research and insights professionals.
Nielsen
COMPANYMedia measurement, ad intelligence, and content data provider.
NelsonHall
COMPANYB2B analyst research and vendor intelligence for IT sourcing markets.
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Explore all relationships in Polaris7. See exactly how IDC connects to the rest of the market, including parent companies, platform integrations, and direct competitors.