CB
COMPANY

CB Insights

CB Insights is a enterprise market intelligence platform for company, market and private capital research.

Analyst Perspective

CB Insights is a private US-based B2B market intelligence software company that provides a subscription platform, APIs and analyst services focused on company, market and private capital intelligence. Its core product, Strategy Terminal, helps enterprise users discover, analyse and monitor companies and sectors using proprietary datasets, predictive scoring models, analyst research and workflow tools. The business also offers conversational access through ChatCBI, programmatic data feeds, browser and mobile access, and managed research services for due diligence and scouting. The company makes money primarily from high-value enterprise subscriptions, data licensing and premium research services. Its buyers are corporate strategy teams, innovation teams, M&A and corporate development teams, venture capital and private equity investors, analysts, data teams and other enterprise users who need structured intelligence on companies, markets and emerging technologies.

Analyst Signal Briefing

Updated: 15 Aug 2026

CB Insights has reinforced its enterprise AI footprint by launching Model Context Protocol (MCP) connectors for Microsoft 365 Copilot and Glean, enabling real-time private-market intelligence within Excel and internal workflows. These technical expansions are supported by the recent introduction of "Leadership insights" and a redesigned user interface for strategy and deal teams. Market data from the firm’s latest reports reveals a polarised landscape: while the State of Venture Q2 2026 shows funding exceeding $200 billion amidst decade-low deal counts, the State of Insurtech Q2 2026 highlights global funding reaching a four-year high.

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Category Differentiation

CB Insights is a B2B market intelligence and analytics company, not a consumer banking, credit bureau or business credit scoring provider. It is closer to PitchBook, Crunchbase and Preqin than to general web analytics or adtech platforms.

CB Insights: About

CB Insights operates a B2B intelligence model built around proprietary data collection, verification, predictive analytics and analyst research. It packages this intelligence as enterprise software seats, API and data feed access, and managed research services. Value is created by reducing research time, improving market visibility and supporting strategic workflows such as deal sourcing, due diligence, competitive analysis and technology scouting.

How CB Insights Works & Monetises

Business model analysis and core revenue streams

The company uses a high-ticket enterprise subscription model for its platform products, complemented by data licensing for APIs and feeds and service revenue from analyst-led and hybrid research offerings. Commercial structure appears to be custom-quoted annual contracts based on seats, access level, integrations and service scope, with upsell paths into premium research, due diligence support and embedded data delivery.

Revenue Channels

Enterprise platform subscriptionsAnnual SaaS contracts for Strategy Terminal and related access
API and data feed licensingRecurring data access and integration licensing
Managed research servicesService fee or subscription for Team of Agents and analyst-led research
Premium integrations and add-onsPaid connectors, expanded seats and workflow extensions

Side-by-Side Comparisons

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Products & Services in Categories

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CB Insights: Key Competitors & Alternatives

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Recent Signals (CB Insights)

CB InsightsAug 15, 2026

venture's $200b quarter

CB Insights has published its latest newsletter on venture funding, covering a $200 billion quarter.

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CB InsightsJul 27, 2026

State of Venture Q2’26

Funding tops $200B for the second consecutive quarter. Deal count hits a decade low. Mega-rounds take 81% of all capital. SpaceX goes public at a record valuation. Every data point comes from the CB Insights proprietary database, updated in real time.

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UX CollectiveJul 6, 2026

Lean Startup Lessons for Generative AI

The article argues that most enterprise generative AI failures are process failures, not model failures, and that Eric Ries’s Lean Startup principles remain the right remedy. Citing a 2025 MIT NANDA study that found roughly 95% of enterprise generative AI pilots delivered no measurable impact, the author recommends returning to first principles: observe real work (genchi genbutsu), run very small, fast experiments (build-measure-learn / design sprints), prefer narrow scope or vendor partnerships over large internal bets, enforce pre-release guardrails and human review, and stop treating documentation as an end in itself. The piece frames generative AI as a tool that dramatically lowers experiment cost and cadence — making iterative learning more achievable — and urges teams to measure outcomes (activation, retention, hours saved, revenue) rather than outputs or demos.

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CB Insights: Frequently Asked Questions

What is CB Insights?

CB Insights is a private market intelligence company that sells enterprise software, data feeds and research for analysing companies, markets and technology trends.

Who uses CB Insights?

Its users include corporate strategy teams, innovation and M&A teams, investors, analysts, sales teams and enterprise data teams.

How does CB Insights make money?

It earns revenue from enterprise subscriptions, API and data licensing, and premium research or managed intelligence services.

Company Facts

Founded
2009
Headquarters
498 Seventh Avenue 12th Floor, New York, New York, 10018, United States
Core Segment
B2B SaaS Provider
Company Size
201–500
Official Link
cbinsights.com