Forrester vs IDC

Forrester’s 2027 European Predictions: Despite A Strong Desire To Regain Its Digital Sovereignty, Europe Will Selectively Reset, Not Sever, Key Technology Relationships

New AI sovereignty and platform governance rules will signal strategic intent but deliver limited near-term impact According to Forrester’s (Nasdaq: FORR) 2027 European predictions, unveiled today at Forrester’s Technology & Innovation Forum EMEA, Europe will enter 2027 determined to recover its digital autonomy, but the gap between its ambition and control will widen.

Forrester: Aligning Customer, Brand, And Employee Experience Emerges As The Critical Driver Of Growth For Banks In India

This year’s Total Experience Score rankings reveal progress for India’s banking industry, but employee experience gaps may limit future differentiation and growth. NEW DELHI, SEPTEMBER 28, 2026 — Forrester (Nasdaq: FORR) today announced findings from Forrester’s India Banking Total Experience Score Rankings, 2026, revealing that banks that effectively align customer experience (CX), brand experience (BX), ...

AI Gap: Context is Key, Only 30% Ready

A MarTech article discusses the gap between AI adoption and readiness in marketing. Gartner's 2026 CMO Spend Survey shows CMOs allocate 15.3% of budgets to AI, but only 30% report mature AI capabilities. Forrester found 88% of B2B marketing organizations have adopted AI, yet face strategy, measurement, and infrastructure challenges. The author argues that as AI automation speeds up execution, competitive advantage shifts to proprietary customer knowledge and context. Companies must preserve organizational memory, document decisions, and connect siloed data to feed AI with better context. IDC predicts 62% of demand gen will be AI-led by 2028. Gartner also reported 49% of U.S. consumers believe GenAI worsened content quality, increasing pressure for credible, high-quality content. The article advises marketing leaders to build systems that capture knowledge and enable continuous learning, turning proprietary experience into a competitive moat.

• Gartner's 2026 CMO Spend Survey: CMOs allocate 15.3% of marketing budgets to AI, but only 30% are ready to scale.
• Forrester reported that 88% of B2B marketing organizations have adopted AI tools or developed their own.
• IDC predicts 62% of traditional demand generation will be AI-led by 2028.

2026年 IDC Future Enterprise Awards – Best in Artificial and Generative Intelligence の国内受賞者を発表

IDCが2026年Future Enterprise Awards国内受賞者を発表。伊藤忠商事が系統用蓄電池事業の統合型AI制御で高い予測精度と収益性を実現し受賞。

IDC Press Releases - Latest Research and Market Insights

IDC press releases page now includes a new announcement: '2026年 IDC Future Enterprise Awards – Best in Artificial and Generative Intelligence の国内受賞者を発表' dated Sep 29, 2026, highlighting ITOCHU Corporation's win for integrated AI control in grid battery storage. Other recent releases include AI spending forecasts for APAC and Europe, server and storage market growth, and the appointment of Avi Bhagtani as CMO.

Omnissa launches AI agents and governance for autonomous workspaces

Omnissa announced new AI innovations at Omnissa ONE 2026 aimed at advancing autonomous workspaces. These include AI-ready workspaces with Omnissa Cloud PC (running on AWS), Horizon Delegate agent for virtual desktop users, and three new IT agents for autonomous endpoint management: DEX agent, Vulnerability Defense agent, and Windows App Lifecycle agent. The company also introduced Omnissa Elara, an AI governance solution, and a hosted MCP Server for secure agent interactions. The announcements address the rapid adoption of AI tools (usage up nearly 1,000% year over year, mostly unsanctioned) and aim to provide IT with greater visibility, control, and automation.

• Omnissa announced AI innovations at Omnissa ONE 2026.
• Omnissa Cloud PC will initially run on AWS.
• Horizon Delegate performs tasks on behalf of Horizon users.