MarketsandMarkets
MarketsandMarkets is a b2B market intelligence platform selling reports, subscriptions and consulting.
Analyst Perspective
MarketsandMarkets is an India-based market intelligence and research company that sells proprietary industry reports, subscription access to connected market datasets, AI-assisted strategy tools and bespoke consulting services. Its commercial model targets business users rather than consumers, including corporate strategy teams, executives, sales leaders, investors and procurement professionals seeking market sizing, forecasts, competitive intelligence and adjacent-growth analysis. The company generates revenue through a hybrid model: fixed-price sales of syndicated reports, recurring subscription fees for intelligence platforms such as KnowledgeStore, and project-based consulting for enterprise clients. Recent product expansion into AI-powered strategic and sales intelligence suggests a move beyond static report publishing towards workflow-oriented decision support software built on its underlying research assets.
Analyst Signal Briefing
Updated: 1 Jul 2026MarketsandMarkets has released updated growth projections for diverse industrial and healthcare sectors, including the global digital X-ray and North American mobile hydraulic crane markets. The firm forecasts the digital X-ray market to reach USD 7.50 billion by 2031, with a 4.5% CAGR, while the mobile hydraulic crane sector is expected to grow to USD 9.23 billion by 2029. These publications underscore the company’s ongoing provision of long-range market intelligence and quantitative analysis for global B2B industries.
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Key insights about MarketsandMarkets
Category Differentiation
This is a B2B market research and intelligence company, not a stock exchange, trading platform or real-time market data terminal. It is closer to analyst and syndicated research providers than to consumer finance or adtech businesses.
MarketsandMarkets: About
The company creates proprietary B2B market research and commercialises it in several ways. First, it sells syndicated reports as one-off digital purchases. Secondly, it packages its datasets and analysis into subscription platforms that provide ongoing access to dashboards, market adjacency mapping and intelligence workflows. Thirdly, it upsells customised advisory and consulting projects to enterprise clients that need tailored analysis, market entry support or strategic planning. Value is created by repeatedly reusing the same research base across transactional, subscription and service-led offers.
How MarketsandMarkets Works & Monetises
Business model analysis and core revenue streams
MarketsandMarkets monetises through a blended model of one-off report sales, recurring subscriptions and custom consulting fees. Syndicated reports are sold individually at transparent fixed prices; subscription products provide continuous access to proprietary datasets and dashboards; and bespoke consulting engagements are priced on a project basis for larger enterprises. Newer AI-enabled products appear to extend the same proprietary research into software-like decision support and sales intelligence use cases.
Revenue Channels
Side-by-Side Comparisons
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Products & Services in Categories
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MarketsandMarkets: Key Competitors & Alternatives
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Subscription market intelligence and statistics platform for business research.
Recent Signals (MarketsandMarkets)
Digital X-ray Market worth $7.50 million by 2031
The report "[Digital X-ray Market](https://www.marketsandmarkets.com/Market-Reports/digital-x-ray-market-1164.html) by Portability (Fixed, Portable), Application (Orthopedic, Dental, Diagnostic, Cancer, Pediatric), Technology (Direct, Computed), System (Retrofit, New), End User, Price Range, and Type – Global Forecast to 2031" is projected to grow from USD 5.76 billion in 2025 and to reach USD 7.50 billion by 2031, at a Compound Annual Growth Rate (CAGR) of 4.5% during the forecast period.
Read original sourceScaling Continuous AI Pentesting Across Multi-Cloud
The article argues that traditional, periodic penetration testing no longer matches the speed and dynamism of multi-cloud infrastructure. Citing industry studies, the piece highlights widespread multi-cloud adoption and major workforce shortages in cybersecurity, and describes how autonomous, AI-driven testing agents (agentic/continuous pentesting) can deliver faster, more consistent coverage, reduce triage costs, and integrate with compliance mapping. It references Cloud Security Alliance governance guidance that emphasises containment and human approval, and presents four operational components required to scale cloud pentesting: event-triggered continuous scanning, AI-assisted triage, human approval gates for destructive actions, and automated compliance mapping. The article frames the shift as financially compelling given lower breach costs for organisations using AI and rapid market growth in cloud-based pentesting.
Read original sourceMobile Hydraulic Cranes Market worth $9.23 billion by 2029
The mobile hydraulic cranes market in North America is projected to be valued at USD 8.06 billion in 2026 and USD 9.23 billion by 2029, exhibiting a CAGR of 4.6% during the forecast period.
Read original sourceMarketsandMarkets: Frequently Asked Questions
What is MarketsandMarkets?
MarketsandMarkets is a B2B market intelligence company that sells industry research reports, subscription intelligence platforms and bespoke consulting services.
Who uses MarketsandMarkets?
Its users are mainly enterprise strategy teams, executives, analysts, investors, consultants, procurement professionals and sales leaders seeking market and competitive intelligence.
How does MarketsandMarkets make money?
It earns revenue from one-off paid reports, recurring subscriptions to intelligence platforms and project-based consulting engagements.
Company Facts
- Founded
- 2009
- Headquarters
- Level 1, Tower B5, SEZ, Magarpatta City, Hadapsar, Pune, Maharashtra, 411013, India
- Core Segment
- Publisher & Media Owner
- Company Size
- 501–1,000
- Official Link
- marketsandmarkets.com