MarketsandMarkets

The company creates proprietary B2B market research and commercialises it in several ways. First, it sells syndicated reports as one-off digital purchases. Secondly, it packages its datasets and analysis into subscription platforms that provide ongoing access to dashboards, market adjacency mapping and intelligence workflows. Thirdly, it upsells customised advisory and consulting projects to enterprise clients that need tailored analysis, market entry support or strategic planning. Value is created by repeatedly reusing the same research base across transactional, subscription and service-led offers.

MarketsandMarkets is an India-based market intelligence and research company that sells proprietary industry reports, subscription access to connected market datasets, AI-assisted strategy tools and bespoke consulting services. Its commercial model targets business users rather than consumers, including corporate strategy teams, executives, sales leaders, investors and procurement professionals seeking market sizing, forecasts, competitive intelligence and adjacent-growth analysis.

The company generates revenue through a hybrid model: fixed-price sales of syndicated reports, recurring subscription fees for intelligence platforms such as KnowledgeStore, and project-based consulting for enterprise clients. Recent product expansion into AI-powered strategic and sales intelligence suggests a move beyond static report publishing towards workflow-oriented decision support software built on its underlying research assets.