MarketsandMarkets
B2B market intelligence platform selling reports, subscriptions and consulting.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MARKETSANDMARKETS RESEARCH PRIVATE LIMITED
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- Level 1, Tower B5, SEZ, Magarpatta City, Hadapsar, Pune, Maharashtra, 411013, India
- Company size
- 501–1,000
- Market role
- Publisher & Media Owner
- Official website
- marketsandmarkets.com
What MarketsandMarkets does
The company creates proprietary B2B market research and commercialises it in several ways. First, it sells syndicated reports as one-off digital purchases. Secondly, it packages its datasets and analysis into subscription platforms that provide ongoing access to dashboards, market adjacency mapping and intelligence workflows. Thirdly, it upsells customised advisory and consulting projects to enterprise clients that need tailored analysis, market entry support or strategic planning. Value is created by repeatedly reusing the same research base across transactional, subscription and service-led offers.
Category differentiation
This is a B2B market research and intelligence company, not a stock exchange, trading platform or real-time market data terminal. It is closer to analyst and syndicated research providers than to consumer finance or adtech businesses.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MarketsandMarkets is an India-based market intelligence and research company that sells proprietary industry reports, subscription access to connected market datasets, AI-assisted strategy tools and bespoke consulting services. Its commercial model targets business users rather than consumers, including corporate strategy teams, executives, sales leaders, investors and procurement professionals seeking market sizing, forecasts, competitive intelligence and adjacent-growth analysis. The company generates revenue through a hybrid model: fixed-price sales of syndicated reports, recurring subscription fees for intelligence platforms such as KnowledgeStore, and project-based consulting for enterprise clients. Recent product expansion into AI-powered strategic and sales intelligence suggests a move beyond static report publishing towards workflow-oriented decision support software built on its underlying research assets.
Company news briefing
Briefing updated:
MarketsandMarkets continues to expand its B2B market intelligence portfolio with comprehensive long-term sector forecasts. Recent publications include strategic growth projections for the food as medicine market, the clinical trial supplies sector, and the extended detection and response (XDR) industry. These reports reinforce the firm's focus on providing data-driven market evaluations across healthcare, life sciences, and enterprise cybersecurity domains.
Business model & monetisation
MarketsandMarkets monetises through a blended model of one-off report sales, recurring subscriptions and custom consulting fees. Syndicated reports are sold individually at transparent fixed prices; subscription products provide continuous access to proprietary datasets and dashboards; and bespoke consulting engagements are priced on a project basis for larger enterprises. Newer AI-enabled products appear to extend the same proprietary research into software-like decision support and sales intelligence use cases.
- Syndicated market research reports
- One-off fixed-price digital report sales
- KnowledgeStore subscriptions
- Recurring subscription access to datasets and dashboards
- Custom consulting services
- Project-based advisory fees
- AI strategy and sales intelligence platforms
- Software subscription or enterprise licence
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Mordor Intelligence
B2B market intelligence firm selling research, subscriptions and custom studies.
- ESOMAR
Global membership body for market research and insights professionals.
- IDC
Technology market intelligence, data, benchmarking and advisory provider.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Clinical Trial Supplies Market to Reach $8.95B by 2031
Market Research & Intelligence · Recorded impact score: 1/5
MarketsandMarkets forecasts the clinical trial supplies market to grow from USD 5.60 billion in 2026 to USD 8.95 billion by 2031, at a CAGR of 8.9%. The report highlights logistics and distribution as the largest service segment, small molecules as the dominant molecule type, and oncology as the leading therapeutic area. North America accounts for over 41.4% of global revenue. Key drivers include rising clinical trial numbers, increased R&D spending, and decentralized trial adoption. The report also details major M&A activity, including DHL's acquisition of CRYOPDP and UPS's acquisition of Andlauer Healthcare Group, reflecting consolidation in cold-chain logistics.
- Market projected to grow from USD 5.60 billion in 2026 to USD 8.95 billion by 2031 at a CAGR of 8.9%.
- Logistics and distribution held the largest service segment share of 27.2% in 2025.
What Are Customer Journey Management Platforms?
Customer Experience · Recorded impact score: 2/5
Customer journey management platforms connect cross-channel customer data with analytics and action, helping teams identify pain points and improve experiences. Unlike static journey maps, these platforms use live data to show what customers actually do. They integrate with CRM, CDP, and marketing automation systems. The customer experience management market is projected to grow from $15.78 billion in 2026 to $34.02 billion by 2032, with journey management as the largest segment. Adobe's 2026 survey found only 39% of organizations have a data foundation ready for agentic AI. Forrester's Q4 2025 Wave evaluated vendors including JourneyTrack, TheyDo, and Cemantica.
- MarketsandMarkets projects the customer experience management market will grow from $15.78 billion in 2026 to $34.02 billion by 2032.
- Adobe's 2026 survey of 3,000 executives found only 39% had a shared CDP capable of supporting widespread agentic AI adoption.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Client Growth Partner(Mid-Level) | Sales | Pune/Hybrid | |
| Client Success (Account Management)(Mid-Level) | Client Success | Pune/Hybrid |
Explore company relationships
Questions about MarketsandMarkets
What is MarketsandMarkets?
MarketsandMarkets is a B2B market intelligence company that sells industry research reports, subscription intelligence platforms and bespoke consulting services.
Who uses MarketsandMarkets?
Its users are mainly enterprise strategy teams, executives, analysts, investors, consultants, procurement professionals and sales leaders seeking market and competitive intelligence.
How does MarketsandMarkets make money?
It earns revenue from one-off paid reports, recurring subscriptions to intelligence platforms and project-based consulting engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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