Mintel
B2B market intelligence and consumer research subscription company.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Mintel Limited
- Entity type
- COMPANY
- Founded
- 1972
- Headquarters
- United Kingdom
- Company size
- 1,001–5,000
- Market role
- B2B SaaS Provider
- Official website
- mintel.com
What Mintel does
Mintel operates a recurring-revenue information services model built on proprietary research, structured datasets and analyst expertise. It creates value by collecting and maintaining large-scale consumer, product, market and purchase intelligence, packaging that information into subscription platforms and research products, and supplementing it with consulting and integration services. The model benefits from data reusability across multiple client segments, while bespoke consulting and enterprise integrations deepen account value and retention.
Category differentiation
Mintel is a B2B market intelligence and consumer research company, not a consumer app or media publisher focused on ad inventory monetisation. It competes with research and insight providers rather than adtech execution platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mintel Limited is a private UK-based B2B market intelligence and consumer research company. It sells subscription access to proprietary research platforms and datasets covering consumer behaviour, product launches, market sizing, forecasting, trend analysis and purchase intelligence. Its core products include On-Demand, GNPD, Global Consumer, Market Dynamics, Trends and Leap, with additional revenue from single-report purchases, consulting and enterprise integrations. The company serves enterprise brand teams, strategy functions, innovation and R&D teams, analysts, consultants and market intelligence professionals. Mintel monetises through annual software-style subscriptions, data access licences, project-based consulting fees and one-off report sales. Its model combines proprietary data collection, analyst interpretation and embedded workflow delivery, giving clients recurring access to decision support across innovation, category strategy and market planning.
Company news briefing
Briefing updated:
Mintel has released its latest market intelligence report, 'Global Beauty Ingredient Trends 2026', continuing its focus on consumer behaviour and sector-specific research within beauty and personal care. This publication builds on the firm's ongoing tracking of digital media habits and retail market trends, reinforcing its position as a primary provider of industry data.
Business model & monetisation
Mintel monetises through annual and multi-user subscription licences for platforms such as On-Demand, GNPD, Global Consumer, Market Dynamics and Leap; data access and integration arrangements for enterprise workflows; bespoke consulting fees for tailored research and strategy projects; and one-off report sales through its store. The primary revenue base is software-style subscription access to proprietary intelligence, with consulting and single-report purchases acting as secondary monetisation layers.
- Enterprise platform subscriptions
- Software Subscription
- Dataset and intelligence access licences
- Software Subscription
- Custom consulting engagements
- Service Fee
- Single report sales via Mintel Store
- One-time Sale
- Integration and embedded data delivery
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- IDC
Technology market intelligence, data, benchmarking and advisory provider.
- Statista
Subscription market intelligence and statistics platform for business research.
- Mordor Intelligence
B2B market intelligence firm selling research, subscriptions and custom studies.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Carter's Brand Refresh Targets Gen Z and Millennial Parents
Brand Refresh · Recorded impact score: 2/5
Carter's has unveiled its first major brand refresh since 2000, aimed at appealing to Gen Z and millennial parents. The refresh includes a new logo (with an apostrophe replaced by a shooting star), a new visual identity, and a brand commitment: 'to let every child's light shine.' The accompanying 'Watch Them Glow' campaign launched on September 16, 2026, features a 60-second commercial on CTV platforms like Nexxen, Roku, Disney+, and Hulu, as well as digital and social channels. The campaign emphasizes self-expression and individuality, supported by Pew Research data. Carter's also introduced a creator program called 'Light Makers' with up to 15 Glow Grants in the first year. The rebrand follows new CEO Sharon Price John's appointment and increased marketing spend, contributing to a 5% net sales increase in Q2 2026. Partnerships with Outward Bound and Boys & Girls Clubs of America support children and families.
- Carter's launched its first major brand refresh since 2000, including a new logo, visual identity, and brand commitment: 'to let every child's light shine.'
- The 'Watch Them Glow' campaign launched on September 16, 2026, with a 60-second spot airing on CTV platforms like Nexxen, Roku, Disney+, and Hulu.
Global Beauty Ingredient Trends 2026
Recorded impact score: 3/5
Mintel added a new featured research report: Global Beauty Ingredient Trends 2026 (Beauty and Personal Care).
Explore company relationships
Questions about Mintel
What is Mintel?
Mintel is a private B2B market intelligence and consumer research company that sells subscription research platforms, datasets, reports and consulting services.
Who uses Mintel?
Mintel is used by enterprise brand teams, strategists, innovation and R&D teams, analysts, consultants and market intelligence professionals.
How does Mintel make money?
Mintel makes money through recurring subscriptions to its research platforms and datasets, consulting fees, integrations and one-off report sales.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
24 publicly documented primary sources and citations linked across the market graph.
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