Data Provider / Broker · B2B SaaS Provider · vs · MarTech Vendor
Euromonitor International vs Mintel
Structured technology and market comparison · 2026
Direct Feature Comparison
Euromonitor International · vs · MintelGlobal market intelligence, data subscriptions, APIs and bespoke research.
B2B market intelligence and consumer research subscription company.
Analyze all overlapping signals and tech stacks for Euromonitor International and Mintel
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Euromonitor International and Mintel?
When comparing Euromonitor International and Mintel, both platforms operate within the Market Research & Intelligence ecosystem. Euromonitor International is positioned as Global market intelligence, data subscriptions, APIs and bespoke research, whereas Mintel focuses on B2B market intelligence and consumer research subscription company. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Euromonitor International and Mintel?
When evaluating Euromonitor International and Mintel, enterprise buyers also consider other platforms in Market Research & Intelligence. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Euromonitor International and Mintel compare?
Euromonitor International is headquartered in United Kingdom (founded in 1972) with 1,001–5,000 employees. Mintel is based in United Kingdom (founded in 1972) with 1,001–5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Euromonitor International vs Mintel
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Euromonitor International
Recent Signals
- ·Retail-NewsRetail Media / E‑commerce growth
US and Europe Drive Global K-Beauty Boom
Korean beauty (K-Beauty) has moved from a regional trend to a global e-commerce force, reaching an online retail volume of $15 billion in 2025, up from $12.5 billion in 2024 (≈22% growth), according to Euromonitor International. The United States accounted for 54% of international online K‑Beauty sales in 2025 while Western Europe's share rose from 3% to 10%. China’s share fell from 66% to 21%. Social commerce, led by TikTok Shop, is a key growth driver: TikTok Shop climbed from 27th to 7th among U.S. beauty e-commerce retailers between 2023 and 2025, with market volume rising from under $100 million in 2023 to over $900 million in 2025. Euromonitor also highlights Latin America (notably Brazil) as a next expansion region, with Brazilian online availability of K‑Beauty increasing by 159% in 2025.
- Euromonitor International: global online K-Beauty market reached $15 billion in 2025 (up from $12.5 billion in 2024; ~22% growth).
- In 2025, 54% of international online K-Beauty sales were in the United States.
- Western Europe's share of international online K-Beauty sales rose from 3% to 10% (with the UK and Germany noted as important growth markets).
Mintel
Recent Signals
- ·Modern RetailBrand Refresh
Carter's Brand Refresh Targets Gen Z and Millennial Parents
Carter's has unveiled its first major brand refresh since 2000, aimed at appealing to Gen Z and millennial parents. The refresh includes a new logo (with an apostrophe replaced by a shooting star), a new visual identity, and a brand commitment: 'to let every child's light shine.' The accompanying 'Watch Them Glow' campaign launched on September 16, 2026, features a 60-second commercial on CTV platforms like Nexxen, Roku, Disney+, and Hulu, as well as digital and social channels. The campaign emphasizes self-expression and individuality, supported by Pew Research data. Carter's also introduced a creator program called 'Light Makers' with up to 15 Glow Grants in the first year. The rebrand follows new CEO Sharon Price John's appointment and increased marketing spend, contributing to a 5% net sales increase in Q2 2026. Partnerships with Outward Bound and Boys & Girls Clubs of America support children and families.
- Carter's launched its first major brand refresh since 2000, including a new logo, visual identity, and brand commitment: 'to let every child's light shine.'
- The 'Watch Them Glow' campaign launched on September 16, 2026, with a 60-second spot airing on CTV platforms like Nexxen, Roku, Disney+, and Hulu.
- The new logo replaces the apostrophe in 'Carter's' with a shooting star.
- ·Mintel
Global Beauty Ingredient Trends 2026
Mintel added a new featured research report: Global Beauty Ingredient Trends 2026 (Beauty and Personal Care).
Compare their exact ecosystem overlaps.
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