d-force

d-force operates a B2B adtech and services model. It provides programmatic media buying infrastructure centred on a DSP and specialised addressable TV capabilities, allowing agencies and advertisers to access aggregated broadcaster and open programmatic inventory through one commercial interface. Around that software layer, it offers consulting, innovation support and training that help customers implement, optimise and expand programmatic workflows.

d-force is a German adtech joint venture between ProSiebenSat.1 and RTL Group that provides a programmatic demand-side platform and related services for buying digital, video, audio, DOOH, connected TV and addressable TV advertising. Its core proposition is unified access to premium broadcaster and wider programmatic inventory, with a particular emphasis on addressable TV workflows, cross-publisher campaign execution and identity-supported targeting in a cookieless environment.

The company makes money primarily by facilitating media buying through its DSP and addressable TV offering, likely through platform fees and spend-based take-rates on programmatic campaigns. It also sells consulting, implementation support, innovation services and training to agencies, advertisers, publishers and adtech partners. Its direct customers are business users rather than consumers, especially media agencies, trading teams and brand advertisers running omnichannel and TV-led campaigns.