d-force

Onescreen Wins Zapa as Self‑Serve CTV Client

Munich-based streaming ad start-up Onescreen has secured its first reference customer: dental brand Zapa. Founded in 2025 by a team with marketing experience from ProSiebenSat.1, Onescreen launched a self‑service Ad Manager in May 2025 that lets advertisers plan, buy and run Connected TV (CTV) campaigns without an agency. Zapa booked and ran a streaming campaign via Onescreen’s platform—targeting relevant households on premium streaming platforms such as Netflix—using its own shopper and marketing data. Onescreen offers dashboard metrics including impressions, completed views and household contacts and positions its Ad Manager as an alternative to traditional TV buying for small and medium-sized enterprises.

Visoon Partners with D-Force to Boost Addressable TV Sales

Visoon Video Impact, the TV and big-screen sales arm linked to Axel Springer and Paramount, has entered a partnership with D-Force to expand the market reach of its programmatic addressable-TV inventory. The deal makes Visoon inventory from channels such as Welt and Comedy Central available via D-Force’s programmatic stack, enabling advertisers and media agencies to buy that inventory through the DSP Active Agent provided by Virtual Minds. Visoon executives framed the cooperation as enabling cross-seller programmatic purchasing and broader reach/efficiency in the addressable-TV universe; D-Force described the integration as creating a unique programmatic one-stop offering for addressable-TV advertising in Germany. The move adds news and entertainment environments to D-Force’s addressable-TV supply available to buyers.

Programmatic, Smarter: d-force Academy Turns Knowledge into Impact

The d-force Academy is a programmatic advertising training initiative established in 2021 by d-force, the joint venture of ProSiebenSat.1 and RTL Deutschland. It targets the German-speaking (DACH) market with practical, market-aligned education that uses real-use cases and workflows to improve campaign planning, setup, and optimization. The program offers progressive learning paths from Foundations to Generalist, Specialist (ATV, CTV, InStream), and Expert tracks, focusing on hands-on formats rather than theory. Benefits include an official certificate and a LinkedIn Social Badge for participants, as well as onboarding and personnel-development support for teams. Registration is free at academy.d-force.tv. The article notes that the content is sponsored content produced in collaboration with d-force to foster a sustainable, higher-quality programmatic ecosystem in the region.