Observed Signal · Jul 30, 2026 · Personnel Change · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Auftanken.TV COO Pät Schreiber Departs
Pät Schreiber will leave his roles as COO and program director of Swiss broadcaster Auftanken.TV at the end of July 2026. Appointed in 2021 to the dual role, Schreiber led the channel’s strategic and operational expansion into a full programme focused on culture, education, health and music. Under his leadership Mediapulse-measured market share rose from zero to as high as 0.3%, and the channel recently achieved a daily reach of over 100,000 viewers across platforms. Schreiber’s future plans are confirmed but will be announced later. He previously worked as production manager, producer and presenter for Star TV, MTV Switzerland, Swiss1 and Tele Top, and sits on the board of ShowSzene Schweiz.
Local broadcaster personnel change with limited industry-wide impact; relevant to media/publisher landscape and local inventory but not major AdTech/MarTech infrastructure news.
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Key Takeaways & Evidence Grounding
- Pät Schreiber will leave his post as COO and program director of Auftanken.TV at the end of July 2026.
- Schreiber was appointed to the dual COO/program director role in 2021.
- Under his operational leadership, Mediapulse-measured market share rose from 0 to up to 0.3%.
- Auftanken.TV recently achieved a daily reach of over 100,000 viewers across all platforms.
- Schreiber previously worked for Star TV, MTV Switzerland, Swiss1 and Tele Top and sits on the board of ShowSzene Schweiz.
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Pät Schreiber Named CEO of Star TV Medien
Pät Schreiber has been appointed CEO of Star TV Medien effective 31 August 2026 and will also take a seat on the company’s board. Founder Paul Grau hands over operational responsibility on that date — remaining as chairman of the board — after leading the company since its 1995 founding. Schreiber joins from Auftanken.TV, where he left his role as COO and program director at the end of July 2026. His brief includes expanding the media offering, strengthening digital activities and partnerships, and growing reach in the DACH region and on streaming platforms.
Malte Probst to Lead CH Media TV National
CH Media appointed Malte Probst as head of its national TV business, effective 1 July 2026. Probst, an economist and HSG graduate who founded Swiss Studios AG and held leadership roles at Sky Deutschland and Blue Entertainment, will serve as managing director of CH Media TV AG and oversee channels including 3+, 4+, 5+, 6+, 7+, TV24, TV25, S1 and the streaming service Oneplus. Wolfgang Elsässer leaves CH Media after two years to join Sunrise as Chief Consumer Officer Main Brand; Sunrise holds stakes and works with CH Media on TV rights via MySports. CH Media also announced the end of satellite distribution of 3+ via Astra (end of May) citing low usage. CH Media’s HR head Lydia Zollinger will depart at the end of August 2026 and a recruitment process for her successor has started.
Gina Schuler Named Head of Audio/Video at Somedia
Somedia has appointed Gina Schuler (34) as head of Audio/Video for Radio Grischa and TV Südostschweiz. She will assume the role on 15 September 2026, succeeding Stefan Nägeli, who leaves the position on 1 September 2026 to become editor-in-chief at the TV channel MySports. As Audio/Video head, Schuler will join Somedia's three-person editorial board alongside Nikola Nording and Joachim Braun. Schuler previously worked eight years at SRF (most recently as a format developer in entertainment), began her career at Watson, and holds degrees from ZHAW and a 2023 Master's in Digital Management from Hyper Island, London.
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