Observed Signal · Jul 28, 2026 · Hiring · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Gina Schuler Named Head of Audio/Video at Somedia
Somedia has appointed Gina Schuler (34) as head of Audio/Video for Radio Grischa and TV Südostschweiz. She will assume the role on 15 September 2026, succeeding Stefan Nägeli, who leaves the position on 1 September 2026 to become editor-in-chief at the TV channel MySports. As Audio/Video head, Schuler will join Somedia's three-person editorial board alongside Nikola Nording and Joachim Braun. Schuler previously worked eight years at SRF (most recently as a format developer in entertainment), began her career at Watson, and holds degrees from ZHAW and a 2023 Master's in Digital Management from Hyper Island, London.
Regional personnel change at a publisher/broadcaster with limited impact on the broader AdTech industry.
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Key Takeaways & Evidence Grounding
- Gina Schuler will become head of Audio/Video at Radio Grischa and TV Südostschweiz (Somedia) starting 15 September 2026.
- She succeeds Stefan Nägeli, who leaves the role on 1 September 2026 to become editor-in-chief at TV channel MySports.
- As head of Audio/Video, Schuler will be a member of Somedia's three-person editorial board alongside Nikola Nording and Joachim Braun.
- Schuler previously worked for eight years at SRF, most recently as a format developer in the entertainment department, and began her career as a video and daily reporter at Watson.
- She studied Communication and Journalism at the Zurich University of Applied Sciences (ZHAW) and completed a Master in Digital Management at Hyper Island, London, in 2023.
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SRF Announces New Leadership Team
The SRG board confirmed a restructured leadership team for Schweizer Radio und Fernsehen (SRF) on 4 June 2026. From 1 July 2026, Ursula Gabathuler and Beat Soltermann will co-lead a newly created multimedial Information offering, replacing separate audio and video editorial chiefs. Antonia Seifert will head a merged Culture & Knowledge & Society unit; Manuela Diethelm becomes permanent head of Entertainment; Laura Köppen succeeds Stefano Semeria in Distribution; and Raphael Amrein will lead Communications & Dialogue with a permanent seat on the executive team. Four SRG-appointed Business Partners (HR, Finance, Operations, Staff) complete the management group. The changes are part of the wider 'Enavant SRG SSR' transformation that aims to save ~270 million CHF by 2029 and eliminate about 900 full-time positions.
Stefan Nägeli Named MySports Editor-in-Chief
Stefan Nägeli will join Swiss sports broadcaster MySports as editor-in-chief and team leader of the editorial team, taking up the role from 1 September. Nägeli moves from Somedia, where he serves as Head of Audio/Video and is a member of the editorial board. He brings decades of TV production experience, having led sports productions at Ringier TV/Teleclub (2006–2009), served as programming director at Tele Top until 2021, and worked as deputy editor-in-chief at Zürcher Oberland Medien. Sunrise confirmed the appointment and said the Teamleiter Redaktion MySports position was redefined as part of a Sunrise reorganisation.
Auftanken.TV COO Pät Schreiber Departs
Pät Schreiber will leave his roles as COO and program director of Swiss broadcaster Auftanken.TV at the end of July 2026. Appointed in 2021 to the dual role, Schreiber led the channel’s strategic and operational expansion into a full programme focused on culture, education, health and music. Under his leadership Mediapulse-measured market share rose from zero to as high as 0.3%, and the channel recently achieved a daily reach of over 100,000 viewers across platforms. Schreiber’s future plans are confirmed but will be announced later. He previously worked as production manager, producer and presenter for Star TV, MTV Switzerland, Swiss1 and Tele Top, and sits on the board of ShowSzene Schweiz.
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