Observed Signal · May 28, 2026 · Hiring · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Malte Probst to Lead CH Media TV National
CH Media appointed Malte Probst as head of its national TV business, effective 1 July 2026. Probst, an economist and HSG graduate who founded Swiss Studios AG and held leadership roles at Sky Deutschland and Blue Entertainment, will serve as managing director of CH Media TV AG and oversee channels including 3+, 4+, 5+, 6+, 7+, TV24, TV25, S1 and the streaming service Oneplus. Wolfgang Elsässer leaves CH Media after two years to join Sunrise as Chief Consumer Officer Main Brand; Sunrise holds stakes and works with CH Media on TV rights via MySports. CH Media also announced the end of satellite distribution of 3+ via Astra (end of May) citing low usage. CH Media’s HR head Lydia Zollinger will depart at the end of August 2026 and a recruitment process for her successor has started.
Organizational leadership changes and a cessation of a satellite feed at a Swiss media owner—relevant locally but limited impact on the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Malte Probst will become Head of TV National at CH Media effective 2026-07-01.
- Probst will be managing director of CH Media TV AG and responsible for channels 3+, 4+, 5+, 6+, 7+, TV24, TV25, S1 and streaming service Oneplus.
- Wolfgang Elsässer leaves CH Media to join Sunrise as Chief Consumer Officer Main Brand.
- CH Media will stop satellite broadcast of channel 3+ via Astra at the end of May 2026 due to low usage.
- Lydia Zollinger, CH Media Head of Human Resources, will leave the company at the end of August 2026.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Auftanken.TV COO Pät Schreiber Departs
Pät Schreiber will leave his roles as COO and program director of Swiss broadcaster Auftanken.TV at the end of July 2026. Appointed in 2021 to the dual role, Schreiber led the channel’s strategic and operational expansion into a full programme focused on culture, education, health and music. Under his leadership Mediapulse-measured market share rose from zero to as high as 0.3%, and the channel recently achieved a daily reach of over 100,000 viewers across platforms. Schreiber’s future plans are confirmed but will be announced later. He previously worked as production manager, producer and presenter for Star TV, MTV Switzerland, Swiss1 and Tele Top, and sits on the board of ShowSzene Schweiz.
Carsten Schwecke joins MediaMarkt Saturn Retail Media
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RTL appoints Walthelm & Radelsberger; Schwecke, Heisserer leave
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