Sunrise

Sunrise operates a recurring-revenue telecom model built around household connectivity and entertainment subscriptions. It creates value by combining broadband access, IPTV, mobile-adjacent account services and customer retention features into bundled plans that increase average revenue per user and reduce churn. The company also supports business accounts through digital service management tools, extending the model beyond pure consumer retail.

Sunrise is a Swiss telecommunications and consumer media services company that sells recurring residential subscriptions for broadband internet, TV and related account services, while also serving business customers through service management portals. Its product set includes IPTV and streaming access, home internet plans, customer self-service tools, embedded billing and payment functionality, loyalty features and account-linked utilities such as email and support apps.

The company primarily generates revenue from monthly subscription fees for fixed internet, TV and bundled telecom packages, with additional income from premium content add-ons, device-related purchases and upsell of converged plans. Its customer base is concentrated in Switzerland, with residential households forming the core commercial audience and business customers using dedicated account administration tools.