Sunrise

Thjnk Zürich launches Brand Design Unit

Thjnk Zürich has expanded its service offering with an independent three-person Brand Design Unit, announced on 1 July 2026 as part of the agency's tenth anniversary at the Zurich location. The unit is led by Sven Ritterhoff, who previously served as Executive Creative Director and Associate Partner leading brand design at Mutabor and has worked on clients including Clariant, VW, Audi, Mini, DFL, Bahlsen, Yello, EnBW and WDR. Team members Julian Steiner (Brand Design Director Digital) and Louis Ziemke (Senior Brand Designer) also join from the Loved agency. The new unit has already collaborated with the Swiss Post on the company's current brand update and will consolidate competencies in brand identity, visual systems, campaign design and digital brand management.

Yallo launches AI-driven campaign by Sir Mary

Creative agency Sir Mary has launched an AI-driven digital campaign titled "Da reden jetzt alle drüber" for Swiss mobile and internet provider Yallo. The performance-oriented campaign uses absurd AI-generated characters (for example a singing hula dancer and a rubber duck) as persistent brand ambassadors. It includes four online videos plus executions for DOOH and social media and is aimed at price-conscious, digitally savvy customers seeking simple, transparent offers. Veit Kment, Chief Consumer Officer Flanker Brands at Sunrise, is quoted describing the brief as a consistently AI-generated, performance-focused campaign with tongue-in-cheek humor that centres on Yallo's offers. The article was published on persönlich.com on 2026-06-16.

ADC Switzerland 2026 Grand Prix to 'Ortsschilder' Campaign

At the 50th ADC Switzerland awards, the Grand Prix was unanimously awarded to the "Ortsschilder" campaign by Thjnk Zürich for Migros Supermarkt AG. The jury of 32 reviewed 336 entries and awarded ten Goldwürfel (gold cubes), 26 silver and 43 bronze prizes. Additional honours included Student of the Year (Arno Thöni, ZHdK), an Evergreen prize for Wirz Group’s "Roger Federer vs. Switzerland" for Schweiz Tourismus, a public "20 Minuten 50 Jahre ADC Award" chosen by readers, and two new Hall of Fame inductees: Danielle Lanz and Markus Ruf. The Kreativfestival took place at Kraftwerk Zürich as part of ADC Switzerland’s 50th anniversary celebrations.