Sunrise
Swiss telecom operator selling broadband, TV and bundled subscriptions.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Sunrise Communications AG
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- Switzerland
- Company size
- 1,001–5,000
- Market role
- B2C Consumer App / Platform
- Official website
- sunrise.ch
What Sunrise does
Sunrise operates a recurring-revenue telecom model built around household connectivity and entertainment subscriptions. It creates value by combining broadband access, IPTV, mobile-adjacent account services and customer retention features into bundled plans that increase average revenue per user and reduce churn. The company also supports business accounts through digital service management tools, extending the model beyond pure consumer retail.
Category differentiation
This Sunrise is the Swiss telecommunications and consumer connectivity company, not an adtech vendor, software startup or unrelated brand using the Sunrise name. It competes with Swiss telecom operators rather than with CRM or payment software vendors, even though it offers internal customer portals and billing tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Sunrise is a Swiss telecommunications and consumer media services company that sells recurring residential subscriptions for broadband internet, TV and related account services, while also serving business customers through service management portals. Its product set includes IPTV and streaming access, home internet plans, customer self-service tools, embedded billing and payment functionality, loyalty features and account-linked utilities such as email and support apps. The company primarily generates revenue from monthly subscription fees for fixed internet, TV and bundled telecom packages, with additional income from premium content add-ons, device-related purchases and upsell of converged plans. Its customer base is concentrated in Switzerland, with residential households forming the core commercial audience and business customers using dedicated account administration tools.
Company news briefing
Briefing updated:
Following its legal form change from Sunrise Communications AG to Sunrise GmbH, Sunrise has updated its navigation architecture and expanded its promotional ecosystem to include offerings such as MacBook Air, AirPods Pro 3, and streaming services YouTube Premium and HBO Max. Meanwhile, competitor Swisscom has initiated shop-in-shop rollouts inside MediaMarkt branches, contrasting with Sunrise's established decade-long presence of staffed sales stands across MediaMarkt and Interdiscount outlets alongside its proprietary store network.
Business model & monetisation
Sunrise monetises mainly through recurring monthly subscription fees for broadband internet, TV and converged telecom bundles. Pricing appears tiered, contract-based and promotion-led, with upsell pathways into premium TV content, sports packages, device bundles and integrated payment-linked add-ons. Retention mechanisms such as loyalty rewards and account self-service support lifetime value rather than acting as standalone revenue streams.
- Residential internet subscriptions
- Recurring monthly subscription
- TV and entertainment subscriptions
- Recurring monthly subscription
- Premium content and sports add-ons
- Add-on subscription and upsell
- Device and service-linked purchases
- One-time sale and bundled financing/payment
- Business account services
- Contracted telecom service revenue
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Sunrise updates navigation and adds new promotions including MacBook Air, AirPods Pro 3, YouTube Premium, HBO Max, and Summer Deals
Recorded impact score: 3/5
The Sunrise blog overview page has been updated with new promotional offers (MacBook Air, AirPods Pro 3, SBB Halbtax with Young), new streaming services (YouTube Premium, HBO Max), and a restructuring of the footer navigation (Direkteinstieg replaced with Entdecken, Sunrise entdecken replaced with Support). The company name changed from Sunrise Communications AG to Sunrise GmbH.
Explore company relationships
Questions about Sunrise
What is Sunrise?
Sunrise is a Swiss telecommunications company offering broadband, TV and related subscription services, alongside digital account and billing tools.
Who uses Sunrise?
Its main users are residential households in Switzerland, with additional business customers using telecom account management services.
How does Sunrise make money?
It mainly earns recurring revenue from monthly subscriptions for internet, TV and bundled telecom services, plus add-ons and related purchases.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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