Sunrise

Swisscom partners with MediaMarkt stores

Swisscom will start selling subscriptions and other Swisscom and Wingo products inside MediaMarkt stores, beginning Friday, 15 August 2026 in the Dietlikon ZH outlet. The rollout will be expanded to ten MediaMarkt branches in the coming weeks (including Lyssach, Basel SBB, Carouge, Meyrin, Kriens, St. Gallen, Crissier, Dietikon and Zürich Sihlcity). Unlike its placement in Mobilezone shops, Swisscom will rent its own sales areas inside MediaMarkt and staff them with Swisscom employees who will advise customers and complete sales. Swisscom said it does not plan further expansion into other electronics retailers such as Interdiscount. The article notes Sunrise has operated staffed sales stands in MediaMarkt and Interdiscount stores for over a decade and also runs more than 100 own shops.

Thjnk Zurich: Fewer Internships, More Knowledge Building

Thjnk Zürich is reducing the number of internship positions and increasing fixed, paid entry-level roles while investing more in employee training. The Zurich agency, which works for clients including Sunrise, Post, Migros and Ochsner Sport, frames the change as a response to tasks disappearing due to frequent AI use and the risk of "deskilling" — the gradual erosion of human judgment through unreflective reliance on AI. Thjnk permits AI as an assistive tool but enforces limits so staff do not delegate judgment entirely. The article cites a Boston Consulting Group analysis noting many executives already observe deskilling and view it as a significant threat over the next three to five years.

Thjnk's Lukas Amgwerd on Mourinho Ochsner Sport Spot

Lukas Amgwerd, Creative Director and member of management at Thjnk, discusses the agency's Ochsner Sport campaign featuring José Mourinho in a new episode of the ADC podcast. The article profiles Amgwerd's career transition from banking to advertising, his background (born 1991, started in advertising at Wirz, later Jung von Matt, joined Thjnk in 2019), and lists clients he works with including Ochsner Sport, Swiss, Migros, Sunrise and UBS. The piece is published by persönlich Verlags AG and forms part of a 50-episode ADC Switzerland anniversary podcast series supported by Migros Supermarkt AG.