Observed Signal · Feb 26, 2026 · Hiring · Source: Adweek · Impact: 2/5 · Sentiment: Positive
Brandtech Appoints Regional CEOs to Drive AI Innovation
Brandtech Group has appointed three regional chief executives—Lisa De Bonis for the U.K., Jeff Matisoff for North America, and Julie Hardy for France—to strengthen its leadership in key markets with an AI-forward focus. Lisa De Bonis joins from Huge, where she served as global CEO and chief experience and product officer, and previously held roles at Accenture Interactive. Jeff Matisoff, who joined Brandtech in 2021, previously served as global president of Eightbar (IBM’s dedicated agency) while at WPP and helped lead the acquisition and integration of digital marketing company Jellyfish, which manages more than $2 billion in billings. The hires are positioned to bolster Brandtech’s market leadership and AI capabilities in those regions.
Regional leadership hires that emphasize AI capability can influence agency service offerings and talent trends but are not industry-shifting platform or policy events.
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Key Takeaways & Evidence Grounding
- Brandtech Group appointed three regional chief executives: Lisa De Bonis (U.K.), Jeff Matisoff (North America), and Julie Hardy (France).
- Lisa De Bonis previously served as global CEO and chief experience and product officer at Huge and worked at Accenture Interactive.
- Jeff Matisoff joined Brandtech in 2021 and previously served as global president of Eightbar at WPP/IBM.
- Jeff Matisoff helped lead the acquisition and integration of digital marketing company Jellyfish; Jellyfish manages more than $2 billion in billings.
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Incubeta Completes Americas CEO Succession, Promotes Executives
Incubeta announced four executive leadership moves effective July 2026 that complete a planned Americas CEO succession and strengthen its global leadership bench. Amy Crowther was promoted from President, Americas to CEO, Americas; Alex Langshur shifted from CEO, Americas into an Executive Advisor role focused on M&A and integration; Ed Flower joined full time as Group Chief Commercial Officer; and Lani Cummins was promoted from Managing Director, Australia to CEO, APAC. The changes follow recent acquisitions (XPON’s Datisan business and RocketSource) and are positioned to expand capabilities across media, creative, measurement, data and commercial strategy as the agency pursues AI-driven marketing growth.
Jellyfish Appoints Stephanie Parry MD, UK & Ireland
Jellyfish, part of The Brandtech Group, has appointed Stephanie Parry as Managing Director for the UK & Ireland, effective May 12, 2026. Parry is promoted from EVP, Client Management, where she oversaw relationships across Jellyfish’s global client portfolio including Boots, Deckers, Apple and Workday. She brings more than two decades of international experience with prior senior roles at Mindshare New York (including Global Managing Director and Managing Partner on the BlackRock business). In her new role Parry will lead performance and growth for the UK & Ireland region, focus on deepening client impact, advancing Jellyfish’s AI-driven capabilities and accelerating integration across media, creative and data. She joins the UK leadership team under Brandtech UK CEO Lisa De Bonis; Nick Emery, Global CEO of Jellyfish, commented on the appointment.
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