Webedia

Webedia Germany CEO Marc-Andreas Albert Leaves

Webedia Germany is undergoing a leadership change: long-time CEO Marc-Andreas Albert has left the company, according to a report by Gameswirtschaft. Dawid Hallmann, who has worked at Webedia Germany since 2015 and was most recently Director Gaming & Tech, is reported to have taken over the CEO role in July. Webedia confirmed the change and thanked Albert for his service. Webedia Germany, part of the French Webedia Group, operates brands including GameStar, MeinMMO, Filmstarts and Moviepilot and employs around 200 people across Berlin, Munich and Hamburg.

Brandtech Appoints Regional CEOs to Drive AI Innovation

Brandtech Group has appointed three regional chief executives—Lisa De Bonis for the U.K., Jeff Matisoff for North America, and Julie Hardy for France—to strengthen its leadership in key markets with an AI-forward focus. Lisa De Bonis joins from Huge, where she served as global CEO and chief experience and product officer, and previously held roles at Accenture Interactive. Jeff Matisoff, who joined Brandtech in 2021, previously served as global president of Eightbar (IBM’s dedicated agency) while at WPP and helped lead the acquisition and integration of digital marketing company Jellyfish, which manages more than $2 billion in billings. The hires are positioned to bolster Brandtech’s market leadership and AI capabilities in those regions.

Brands Navigate AI Search: Visibility in a Chatbot Era

An interview on how brands can stay visible in the era of AI-driven LLM search. Jellyfish executives Frederic Derian and Victor Bastia discuss how chatbots reshape consumer search, reducing emphasis on traditional SEO and complicating attribution. Jellyfish claims its Share of Model tool automatically generates advertising optimisations by leveraging AI brand perception from AI models, connected to LLMs such as ChatGPT and Gemini, to keep brands searchable, visible, and shoppable in the generative-search ecosystem. The tool purportedly helps target niche terms identified by the LLMs, driving higher-quality traffic and conversions. Safeguards include human verification before applying changes, alignment with brand guidelines via Google Ads, and iterative refinement. The article notes risks like AI hallucinations and emphasizes semantic analysis across models. The outlook positions AI-driven brand perception as shaping future e-commerce and product visibility strategies.