Twenga Solutions

Twenga Solutions combines publisher inventory, comparison-shopping distribution and managed search commerce services into one merchant acquisition platform. It ingests retailer product feeds, publishes them on Twenga and partner environments, and manages campaign optimisation across shopping channels. Value is created by improving product visibility and conversion efficiency for merchants, while revenue is captured through paid listings, CPC traffic, subscription-like plans and performance-based commissions on resulting sales.

Twenga Solutions is a French commerce marketing company serving online merchants, retailers and marketplaces. Its core business is driving product-level traffic and sales through a mix of owned comparison-shopping inventory, partner network distribution, and managed optimisation of Google Shopping campaigns via CSS infrastructure. It also operates a consumer-facing price comparison site that aggregates merchant product listings and redirects shoppers to retailer websites.

The company makes money through a hybrid model: free entry tiers that convert merchants into paid traffic acquisition, CPC-based media spend, and performance-based commissions tied to sales outcomes. Its customers are businesses selling products online, particularly e-commerce merchants that want incremental visibility, feed distribution and shopping ad optimisation without fully managing bidding and campaign execution themselves.