COMPANY

Channable

Channable is a feed management and PPC automation software for e-commerce teams.

Channable operates in the AdTech Vendor segment.

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Distinction

Channable is not an online marketplace or ad network; it is a B2B software platform used by retailers and agencies to manage feeds and automate paid commerce campaigns. It is closer to feed management and PPC workflow software than to a consumer shopping app.

Founded
2014
Headquarters
Kromme Nieuwegracht 66, 3512 HL Utrecht, The Netherlands
Core Segment
AdTech Vendor
Company Size
201–500
Official Links
Website
Verified
2026-04-22

Channable: About

Channable operates a recurring-revenue SaaS model. It provides a proprietary software platform that acts as a central operating layer for product feed management, channel distribution, campaign automation and creative generation. Customers pay for access to the platform and higher-value functionality as their catalogue size, channel footprint and automation needs increase. The company creates value by reducing manual feed operations, improving channel compliance and helping marketing teams scale paid campaigns from structured product data.

Channable: Market Position

Channable is a Netherlands-based B2B software company that provides a multichannel e-commerce platform for managing product data, marketplace listings and paid campaign automation. Its platform centralises product feed import, transformation and distribution across marketplaces, comparison engines and advertising channels, while also enabling feed-driven PPC campaign creation and optimisation. The business serves online retailers, e-commerce brands, digital marketing teams and agencies.

The company generates revenue through subscription software pricing, with fees scaling according to usage factors such as SKU volume, channel count and access to advanced modules. Its value proposition is operational efficiency: customers use Channable to keep feeds compliant across channels, automate repetitive campaign tasks and reduce manual work in commerce operations and performance marketing.

Channable: Frequently Asked Questions

What is Channable?

Channable is a B2B SaaS platform for product feed management, multichannel commerce operations and PPC automation.

Who uses Channable?

Its main users are e-commerce retailers, online brands, performance marketing teams and agencies managing product listings and paid campaigns.

How does Channable make money?

It makes money through tiered software subscriptions that scale with product volume, channel usage and access to advanced modules.

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