Channable

Apply Now for OMR Festival 2023 Masterclasses!

OMR opened the application phase for Masterclasses, Guided Tours and Side Events for OMR Festival 2023. Applicants can apply from 12 April until 26 April 2023 and will be notified of allocations by email on 3 May. The festival runs 9–10 May 2023 at the Hamburg Messe and organisers expect about 70,000 visitors, over 800 speakers and more than 1,000 exhibitors. Program volume includes seven stages, over 240 Masterclasses (90 minutes each), more than 150 Guided Tours (45 minutes each) and over 100 Side Events. The two-step application requires buying an OMR23 ticket and linking it to a myOMR account, then selecting events in the timetable and applying via the organiser’s applicant tool. Each person may apply for up to six slots across the three formats and is advised to select at least three events to secure a guaranteed place; applicants must avoid scheduling overlaps.

Das sind die wichtigsten E-Commerce-Trends für Euer Weihnachtsgeschäft

An OMR article (sponsored by Channable) outlines nine e-commerce trends and strategies retailers should use for the upcoming Christmas/Black Friday season. The piece highlights growth in retail media networks, social commerce, and omnichannel selling; cross-border opportunities and market differentiation; increasing importance of personalization and first-party data as third-party cookies decline; rising advertising costs and a shift toward profit-focused ad metrics (POAS); conversion-rate optimization and AI-driven pricing; and the need for year-round automation rather than seasonal-only tactics. The article quotes industry figures including Channable’s CEO Rob van Nuenen, Google’s Aida Oghabi, Channable product manager Robert Smit and Curio founder Joshua Aven, and cites examples such as massive livestream sales on Taobao to illustrate social-commerce potential.

OMR Festival May 17 Masterclasses Lineup Announced

OMR published details for Vodafone-hosted Masterclasses at the OMR Festival (May 17–18, 2022) as part of a larger Masterclass programme that includes over 200 sessions and an application process (apply via the OMR Masterclass tool by May 8; places randomly allocated and assignment emails sent May 13). Vodafone’s four 90–90–to-90-minute sessions cover: New Work / hybrid working (May 17, 10:45–12:15, Track 11), IoT as a business accelerator (May 17, 16:45–18:15, Track 11) featuring grandcentrix and Mutabor, Cybersecurity and ransomware defence (May 18, 14:45–16:15, Track 11) with Accenture, and One Day in Extended Reality exploring AR/VR, 5G and MEC (May 18, 16:45–18:15, Track 11). The sessions aim to provide practical, hands-on examples and tools for marketers, product managers and IT/security teams.