Dotidot

Dotidot is a Czech private software company that sells a proprietary B2B SaaS platform for ecommerce advertising automation. Its platform transforms merchant product data into structured feeds, dynamic creatives, product-level analytics, and automated campaigns across major ad environments including Google, Meta, Microsoft and marketplaces. The company sits between AdTech and MarTech: it manages campaign execution and optimisation while also handling feed management, creative automation and product analytics. The business generates revenue primarily from recurring software subscriptions, with tiered pricing tied to the scale of advertising activity managed through the platform and optional onboarding or advisory support. Its direct customers are ecommerce brands, online retailers, performance marketing teams, and agencies that need to scale product advertising efficiently while keeping pricing, availability and campaign structures synchronised in real time.