Bïrch

Bïrch operates a B2B SaaS model centred on paid media operations. It provides a self-serve software platform for rule-based campaign automation, reporting, workflow management and first-party signal routing, creating value by reducing manual work, improving cross-platform visibility and helping customers act on performance data faster. The company extends this core platform with usage-based infrastructure for server-side event handling and optional expert services for customers that want hands-on support.

Bïrch is a private B2B software company that sells cloud-based tools for paid media automation, reporting and server-side signal routing. Its platform helps performance marketers, agencies and in-house marketing teams manage campaigns across major paid media platforms including Meta, Google, TikTok and Snapchat. The business combines automation workflows, cross-channel analytics, campaign staging and data-routing products into a unified operating layer for digital advertising teams.

The company makes money primarily through subscription software plans, with additional usage-based fees for its server-side tracking product and optional expert-led managed services. Its customers are businesses running performance marketing at scale rather than consumers, and its value proposition is reducing manual campaign operations while improving reporting, attribution and decision-making across multiple ad channels.