Hearst

Audible launches global brand campaign in Germany

Audible (an Amazon subsidiary) has launched a global brand campaign titled “Geschichten, die zu dir sprechen.” The campaign will run across a broad media mix — including VoD, Amazon DSP, cinema, linear TV (Germany), OOH/DOOH, paid social, audio, YouTube and Twitch — and includes a special activation within The Voice of Germany. WPP’s media group handles media duties (won the account in 2024). Creative execution involved Audible’s new internal creative department and the agency Special Group; there is also an editorial cooperation with publisher Hearst and additional influencer and LinkedIn activations. OOH/DOOH placements target multiple German cities and channels such as airports, stations, transit and fitness locations.

Creators Are Becoming Media Conglomerates

ADWEEK's cover teaser describes a growing industry trend: digital creators are evolving into diversified media companies. Using MrBeast (Jimmy Donaldson) as a leading example, the piece highlights creators expanding beyond platforms into product lines, studios, events, financial services and telecom offerings. Data cited from eMarketer and industry sources show accelerating brand spend on creators and narrowing revenue gaps with traditional publishers. The newsletter section also reports personnel moves and corporate activity across legacy and new-media firms, including Hearst, Business Insider, Track Star, Smooth Media and Perfectly Imperfect.

Disney Streaming Profit Doubles as Disney+ Surges

The Walt Disney Company reported fiscal Q3 results for the period ended June 27, 2026, with revenue rising 7% to $25.2 billion and net income up 28% to $2.63 billion. Streaming revenue (Disney+, Hulu, Disney+ Hotstar) reached $5.53 billion and streaming operating income more than doubled to $712 million, reflecting stronger margins. Theme parks and experiences grew, with Experiences revenue near $10 billion and operating income of $3 billion. Disney announced an organizational shift moving much of consumer products into the Entertainment studios group starting Q1 fiscal 2027. The company noted growing use of AI (proprietary J.A.R.V.I.S. and digital twins) and announced a content-sharing deal with TikTok for short-form creator videos. ESPN results were softer due to higher programming costs and rights deals.