Digital Trends
Consumer technology publisher monetised by ads and affiliate commerce.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Digital Trends Media Group
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- 6420 S Macadam Ave, Suite 216, Portland, OR 97239
- Company size
- 201–500
- Market role
- Publisher & Media Owner
- Official website
- digitaltrends.com
What Digital Trends does
Digital Trends creates editorial content that attracts consumers researching technology products and trends. It then monetises that audience in two main ways: selling media inventory and branded content to advertisers, and earning commissions when readers purchase products through affiliate links in reviews, buying guides, and deals pages. Value is created by combining editorial authority, product testing, and commerce intent within a single media environment.
Category differentiation
This is a consumer technology publisher and media business, not a digital marketing agency or a generic trend-reporting consultancy. It competes with technology editorial properties rather than with enterprise software vendors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Digital Trends is a US-based digital publisher focused on consumer technology content, including news, product reviews, buying guides, gaming coverage, smart home coverage, videos, and deal round-ups. Its core consumer product is an editorial platform that attracts audiences researching electronics, gaming, and connected home products, while its B2B offering sells advertising and branded content access to brands, advertisers, and agencies seeking those audiences. The business makes money through a hybrid media model: direct advertising sales across its owned inventory, sponsored and native content, and affiliate commissions from commerce links embedded in editorial content. This structure positions the company as both a publisher and a commerce-oriented media property, with revenue tied to audience scale, commercial intent, and advertiser demand in consumer technology categories.
Business model & monetisation
The company uses a hybrid monetisation model. The primary mechanism is advertising revenue from direct sales of display, native, video, and sponsored inventory on its owned media properties, typically sold on campaign-based pricing. A secondary mechanism is affiliate commerce, where Digital Trends earns commission on referred sales generated by editorial reviews, buying guides, and deals content. This produces a mix of CPM-style media revenue and performance-based affiliate income.
- Direct display, native, and video advertising
- Ad-supported publisher inventory sold on campaign pricing
- Sponsored content and branded campaigns
- Service fee and media package revenue
- Affiliate commerce commissions
- Percentage take-rate on referred sales
- Other editorial commerce extensions
- Referral and content-led monetisation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Competitors & alternatives
- BuzzFeed
Digital publisher monetising audiences through advertising, commerce and branded content.
- Recurrent Ventures
Digital media owner monetising niche editorial brands through advertising and subscriptions.
- The Arena Group
Digital publisher monetising audiences through ads, sponsorships and commerce.
- Mediaprint
Austrian publisher and media sales operator for major news brands.
- The Times Group
Indian media group monetising news audiences through ads, subscriptions and licensing.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Digital Trends
What is Digital Trends?
Digital Trends is a consumer technology publisher that produces news, reviews, buying guides, videos, and deal content, while also selling advertising across its media properties.
Who uses Digital Trends?
Consumers use it to research technology products and trends, while brands, advertisers, and agencies use it to reach those audiences through media campaigns and sponsored content.
How does Digital Trends make money?
It makes money primarily from advertising and branded content sales, plus affiliate commissions earned when readers buy products through commerce links.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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