Ziff Davis

Ziff Davis operates as a diversified digital media and internet services group. It acquires and runs specialised brands that attract large, intent-rich audiences (technology buyers, gamers, health consumers, etc.) and then monetises these audiences through advertising, affiliate commerce and performance marketing campaigns sold to advertisers. It layers on data products and SaaS tools where its properties generate proprietary datasets (e.g. connectivity measurements) or reusable software (e.g. email marketing, VPN). Value is created by aggregating traffic and data across brands, using shared commercial infrastructure to sell campaigns, subscriptions and licences globally, and cross-promoting between properties to lower acquisition costs and increase yield.

Ziff Davis is a US-based digital media and internet company that owns a portfolio of technology, gaming, entertainment, health, connectivity, security and marketing brands. Its assets include content sites, audience platforms, connectivity measurement tools, consumer security products and small-business marketing software. The company originated as J2 Global and rebranded to Ziff Davis after spinning off its cloud fax business in 2021.

Ziff Davis generates revenue primarily through advertising and performance marketing on its media properties, affiliate and commerce fees tied to product reviews and buying guides, subscriptions for consumer security and other services, enterprise data and analytics licensing from its connectivity tools, and SaaS subscriptions for marketing software. Its paying customers are advertisers, brands and agencies buying media and performance campaigns; enterprises, operators and governments licensing network or data products; and SMEs purchasing SaaS tools or consumer security subscriptions.