Humble Bundle

Humble Bundle, Inc. is a consumer digital commerce company focused on video games, software and digital books. It operates the Humble Store, runs limited-time bundled offers using a pay-what-you-want model, sells a recurring game subscription through Humble Choice and maintains a game publishing arm through Humble Games. The business sits at the intersection of digital retail, content distribution and games publishing, with a distinctive charity component embedded into transactions and subscriptions. The company makes money from retail margin and revenue share on digital content sales, recurring subscription fees, and publishing revenue from distributed titles. Its direct customers are consumers buying games, software and ebooks, alongside gamers subscribing to monthly content access and discounts. Through Humble Games, it also serves independent developers by funding, publishing and distributing titles.