EA

EA operates a vertically integrated videogame publishing and services model. It develops and acquires game intellectual property and studios, builds games on an internal engine, and distributes titles via third-party platforms (console storefronts, PC stores) and its own desktop client. Value is created by offering high-engagement game franchises and ongoing live services that keep players active over long periods, supporting recurring revenue. EA also operates subscription services that bundle access to a catalogue of games and benefits, and it exploits its IP across platforms, including mobile and online services. Distribution and technology assets, such as its game engine and direct-to-consumer storefront, support lower marginal costs and control over distribution, while portfolio breadth and live operations underpin scale and monetisation depth.

Electronic Arts (EA) is a US-based interactive entertainment company that develops, publishes and operates video games and related services across console, PC and mobile. It controls major game intellectual properties, runs its own desktop distribution client, and operates a proprietary game engine used internally across its studios.

EA generates revenue primarily from digital live services and extra in-game content, complemented by full-game sales (digital and physical), subscription services and licensing. Its direct customers are consumers buying games, subscriptions and in-game items, and platform partners/distributors that sell EA titles or bundle its subscription services.