Embracer Group

Saber hires ex‑Epic exec Steve Allison as CBO

Saber Interactive has appointed Steve Allison, a former vice president at Epic Games, as its chief business officer. Allison led the formation and launch of the Epic Games Store and Epic's third‑party publishing business, growing the storefront to hundreds of millions of users and thousands of games. He brings more than 30 years of executive experience and says he has worked on over 140 game launches. At Saber he will oversee publishing, marketing and other revenue opportunities and will report directly to CEO Matthew Karch. Allison's prior senior roles include senior vice president of publishing at Telltale Games, chief marketing officer and senior vice president at Midway Games, and leadership positions at Atari.

Investor Presentation Released: CrazyLabs

AI parsed presentation narrative: Embracer Group is undergoing a strategic separation into two distinct entities: Fellowship Entertainment (IP-led AAA) and a leaner 'Embracer' (focused on decentralized, durable businesses like CrazyLabs). The goal is to unlock shareholder value by allowing the mobile and entrepreneurial segments to operate with sharper focus and improved cash flow visibility. Strategic pillars: Decentralized Entrepreneurial Ownership, Operational Freedom.

16-Year-Old's Roblox Game Surpasses Fortnite's Player Record!

The Roblox game "Grow a Garden", reportedly created by a 16-year-old developer using the pseudonym BMWLux, has become a major viral hit. During a recent "Working Bees" event the title reached a peak of 16.4 million concurrent players—surpassing Fortnite's 14.3 million record from an in-game concert—and at times represented nearly two-thirds of Roblox's 25 million active users. Since its March 25 launch the game has amassed about 8.5 billion visits and maintains typical concurrent players between 1.0–2.5 million. Factors behind the surge include simple gameplay, an "idle growth" mechanic, daily quests, frequent events, heavy short-video exposure (about 1.3 million TikTok clips, 366,000 YouTube videos), and involvement from New Zealand-based Splitting Point. Reports note monetization via in-game purchases, a player base with ~35% under 13, and allegations around bots and disputed copyright takedowns.