Video Game Development & Publishing · Publisher & Media Owner · Private Equity, VC & Investor
Embracer Group
Gaming and media holding company built around owned IP.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Embracer Group AB (publ)
- Entity type
- COMPANY
- Headquarters
- Älvgatan 1, 652 25 Karlstad, Sweden
- Company size
- >5,000
- Market cluster / sector
- Video Game Development & Publishing
- Market role
- Publisher & Media Owner · Private Equity, VC & Investor
- Ticker
- EMBRAC-B
- Official website
- embracer.com
What Embracer Group does
Embracer operates a portfolio model built on owning studios, publishers and intellectual property rather than relying on a single product line. It creates value by financing, acquiring, developing, publishing and extending entertainment IP across games, comics, merchandise and licensing channels. The group combines decentralised operating autonomy with central capital allocation, using acquired and internally developed franchises to generate both new-release revenue and long-tail catalogue income.
Category differentiation
Embracer Group is the parent holding and publishing group, not a single game studio or a standalone adtech platform. It should be distinguished from individual subsidiaries such as THQ Nordic, PLAION or Dark Horse.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Embracer Group AB (publ) is a Swedish public holding company and publisher focused on interactive entertainment and related media IP. Through operating groups including THQ Nordic, PLAION, DECA Games, Dark Horse, Freemode and Crystal Dynamics – Eidos, it owns and manages game development studios, publishing operations, mobile live-service businesses, comics publishing assets and cross-media intellectual property. Its commercial footprint spans premium PC and console titles, mobile free-to-play games, physical and digital distribution, and licensing. The company makes money from premium game sales, in-app purchases, in-app advertising in mobile titles, publishing and distribution fees, back-catalogue sales, and licensing royalties tied to entertainment franchises, merchandise and transmedia exploitation. Its direct customers include gamers, retail and digital distribution partners, licensing partners and third-party developers seeking publishing support. In 2026, the group narrative centred on strategic separation, portfolio focus and improved cash-flow visibility.
Company news briefing
Briefing updated:
Embracer Group continues its corporate restructuring and preparation for the planned 2027 spin-off of Fellowship Entertainment, supported by a newly secured SEK 2,000 million revolving credit facility. The company recently reported Q1 fiscal 2026/27 financial results featuring a cash EBIT of SEK 47 million alongside ongoing share buyback programmes and adjustments to its total share capital. Additionally, management scheduled its Q2 interim report presentation for November 2026.
Business model & monetisation
Embracer monetises through a mix of premium unit sales, digital downloads, physical retail distribution, free-to-play monetisation, advertising in mobile games, IP licensing, merchandise and cross-media franchise exploitation. It also earns revenue from publishing and distribution services provided to internal labels and selected external partners. The commercial model blends one-time sales, recurring live-service spend, advertising income and royalty-based licensing.
- Premium PC and console game sales
- One-time Sale
- Mobile in-app purchases
- Pay-per-Use
- Mobile in-app advertising
- Ad-Supported
- IP licensing, merchandise and cross-media royalties
- Content Subscription
- Publishing and distribution services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Embracer Group News Roundup: Q2 Report Invitation and Weekly Share Buyback
Recorded impact score: 2/5
Embracer Group has announced it will publish its interim report for the second quarter of the financial year 2026/27 on Wednesday, November 11, 2026, at 07:00 CET. Following the release, CEO Phil Rogers and CFO Müge Bouillon will host an audio webcast and conference call at 09:00 CET. The call will feature an overview of the quarterly results followed by a Q&A session.
- Q2 2026/27 report will be published on Wednesday, November 11, 2026, at 07:00 CET.
- Audio webcast and conference call are scheduled for November 11, 2026, at 09:00 CET.
Change in the number of shares and votes in Embracer Group
Recorded impact score: 2/5
Embracer Group announced that its number of shares and votes decreased following the annual general meeting on 24 September 2026 resolution to redeem B shares. As of 30 September 2026, total shares amount to 219,806,721, comprising 9,000,000 A shares and 210,806,721 B shares, with total votes of 300,806,721. The company holds 1,236,000 own B shares. Share capital now amounts to approximately SEK 1,912,318.47.
- Embracer Group's total number of shares as of 30 September 2026 is 219,806,721, after a decrease of 9,046,406 B shares.
- The share capital now amounts to approximately SEK 1,912,318.47.
Embracer secures $200m revolving credit facility
Financials · Recorded impact score: 2/5
Embracer Group has secured a new SEK 2 billion ($200 million) revolving credit facility with a two-year tenor and an option to extend for two additional years. The facility consolidates the company's financing, replacing several bilateral loans with different credit institutions. It will be used for general corporate purposes and is intended to be replaced following the planned spin-off of Fellowship Entertainment in 2027. As of June 30, 2026, Embracer had approximately SEK 1.525 billion in liabilities and SEK 4.997 billion in cash. The new facility offers improved terms, including a lower credit margin. Four Nordic banks participated, with SEB as coordinating mandated lead arranger and bookrunner, and DNB Bank, Nordea, and Swedbank as mandated lead arrangers.
- Embracer Group secured a SEK 2 billion ($200 million) revolving credit facility with a two-year tenor.
- The facility replaces several bilateral loans and provides improved terms.
Embracer Group secures new SEK 2,000 million revolving credit facility
Recorded impact score: 3.5/5
Embracer Group AB announced on September 22, 2026 that it has secured a new SEK 2,000 million revolving credit facility with a two-year tenor and an option to extend for two additional years. The facility consolidates several bilateral loans and is available for general corporate purposes, with improved terms including a lower credit margin. Four Nordic banks participated, with SEB acting as coordinating mandated lead arranger and bookrunner. Embracer intends to replace the facility following the planned spin-off of Fellowship Entertainment in calendar year 2027.
- Embracer Group secured a new SEK 2,000 million revolving credit facility with a two-year tenor and an option to extend for two additional years (press release dated September 22, 2026).
- As of June 30, 2026, Embracer had approximately SEK 1,525 million in current and non-current liabilities and SEK 4,997 million in cash.
Embracer Group Press Releases: New AGM Invitation and Weekly Share Buyback Updates
Recorded impact score: 3/5
Embracer Group has invited shareholders and other stakeholders to follow its Annual General Meeting via live webcast on September 24, 2026. The AGM program includes an operations overview presented by CEO Phil Rogers and Group CFO Müge Bouillon, followed by a Q&A session hosted by Jacob Edler of Danske Bank. The company, headquartered in Karlstad, Sweden, engages nearly 5,000 people across close to 30 countries and is listed on Nasdaq Stockholm under the ticker EMBRAC B.
- Embracer Group invites shareholders to the AGM webcast on September 24, 2026, from 14:30 to 16:00 CEST.
- The AGM will feature an operations overview by CEO Phil Rogers and Group CFO Müge Bouillon, followed by a Q&A hosted by Jacob Edler from Danske Bank.
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Questions about Embracer Group
What is Embracer Group?
Embracer Group is a Swedish public holding company that owns and operates video game studios, publishing labels and related media IP businesses.
Who uses Embracer Group?
Its products are used by gamers, retail and digital distribution partners, collectors, licensing partners and some third-party developers seeking publishing support.
How does Embracer Group make money?
It earns revenue from premium game sales, mobile in-app purchases, in-app advertising, publishing and distribution services, and licensing and merchandise tied to owned IP.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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