Bandai Namco Holdings

The group operates a multi-division entertainment model built around proprietary and licensed intellectual properties. It creates and acquires IP, then commercialises it via toys and hobby products, home console and network games, trading card games, hybrid card–arcade formats, and amusement facilities. Content and hardware are produced in-house and via partners, then distributed globally through retail, digital platforms, and location-based venues. Value is created by leveraging IP across multiple formats (physical products, digital games, events and attractions), achieving cross-promotional synergies and recurring engagement. The company also manages a pure holding structure for its operating subsidiaries across entertainment, toys, amusement and visual/music businesses.

Bandai Namco Holdings is a Japan-based entertainment group operating across toys, digital games, amusement facilities and media. It develops and publishes home console and network games, operates amusement machines and venues, and sells toys, hobby products and trading card games. The group also exploits its intellectual properties across card games, real–digital arcade formats and physical attractions.

Revenue comes from sales of physical products (toys, hobby items, trading cards), packaged and digital game software, in-app purchases in mobile and online games, operation and sale of amusement machines and facilities, and IP licensing and related media. Customers include global consumers buying games and toys, players of mobile and online content, visitors to amusement centres, as well as retailers and arcade operators purchasing products and machines.